PRIVACY POLICY

Last updated: April 2026

PLAY YOUR BRAND INC. (operating as “Play Your Brand”) is committed to complying with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), and to ensuring the protection, confidentiality, and proper use of personal information.

 

1. DATA CONTROLLER

In accordance with applicable privacy laws, the data controller responsible for the processing of personal information is:

Legal Name: PLAY YOUR BRAND INC.
Trade Name: Play Your Brand
Business Activity: Motion picture and video production services
Registered Office: Toronto, Ontario, Canada
Email: admin.ca@playyourbrand.com

PLAY YOUR BRAND INC. operates internationally, including offices and collaborators in Europe and other jurisdictions.

 

2. COLLECTION AND PROCESSING OF PERSONAL DATA

Personal data refers to any information relating to an identifiable individual, including but not limited to name, email address, phone number, mailing address, and company details.

PLAY YOUR BRAND INC. may collect personal data through:

  • Contact forms on the website
  • Email communications
  • Service agreements and contracts
  • User interactions with the website

Additionally, certain technical information (such as IP address, browser type, and device information) may be collected automatically for security and operational purposes.

Only the minimum data necessary to fulfill the intended purpose will be collected. PLAY YOUR BRAND INC. does not collect sensitive personal information unless strictly necessary and with explicit consent.

 

3. PURPOSE OF PROCESSING

Personal data collected by PLAY YOUR BRAND INC. will be used for the following purposes:

a) Contact and Inquiry Management

  • Respond to user inquiries submitted via forms or email
  • Provide requested information

Legal basis: User consent

b) Client and Service Management

  • Manage contractual relationships
  • Deliver production and related services
  • Provide updates on project status
  • Facilitate communication throughout the service lifecycle

Legal basis: Performance of a contract

c) Administrative and Operational Purposes

  • Billing and invoicing
  • Internal record-keeping
  • Compliance with legal obligations

4. DISCLOSURE OF PERSONAL DATA

PLAY YOUR BRAND INC. does not sell, rent, or trade personal information.

Personal data may be disclosed to third parties only in the following cases:

  • When required to deliver contracted services (e.g., cloud storage providers, payment processors, collaborators, subcontractors)
  • When required by law or legal process
  • When necessary to protect the rights, property, or safety of the company or its users

All third-party service providers are required to comply with confidentiality obligations and applicable privacy standards.

 

5. INTERNATIONAL DATA TRANSFERS

Due to the international nature of PLAY YOUR BRAND INC.’s operations, personal data may be transferred to and processed in jurisdictions outside Canada, including the European Union and the United States.

By providing personal data, the user consents to such transfers. PLAY YOUR BRAND INC. ensures that appropriate safeguards are in place to protect personal data in accordance with applicable laws.

 

6. DATA RETENTION

Personal data will be retained only for as long as necessary to fulfill the purposes for which it was collected, including:

  • Duration of the business or contractual relationship
  • Compliance with legal, accounting, or regulatory obligations

Typical retention periods may include:

  • Up to 6 years for financial and accounting records
  • Longer where required by applicable laws

Data that is no longer required may be securely deleted or anonymized.

 

7. USER RIGHTS

In accordance with applicable privacy laws, users have the right to:

  • Access their personal data
  • Request correction of inaccurate or incomplete data
  • Withdraw consent where processing is based on consent

Requests must be submitted in writing to:
admin.ca@playyourbrand.com

PLAY YOUR BRAND INC. will respond within the timeframes required by applicable law.

 

8. SECURITY MEASURES

PLAY YOUR BRAND INC. has implemented appropriate technical and organizational measures to safeguard personal data against unauthorized access, loss, misuse, alteration, or disclosure.

These measures include:

  • Secure servers and systems
  • Access controls and restricted permissions
  • Encryption technologies (including SSL)

9. ACCURACY OF DATA

Users are responsible for ensuring that the personal data they provide is accurate, complete, and up to date.

PLAY YOUR BRAND INC. shall not be liable for any damages resulting from inaccurate or outdated information provided by the user.

 

10. COOKIES AND TECHNICAL DATA

The website may use cookies or similar technologies to enhance user experience, analyze traffic, and ensure proper functionality.

Users may configure their browser settings to refuse cookies; however, this may affect certain functionalities of the website.

 

11. SOCIAL MEDIA

PLAY YOUR BRAND INC. may maintain profiles on social media platforms.

Interactions through these platforms are subject to the privacy policies of the respective platforms. PLAY YOUR BRAND INC. does not collect personal data from these platforms without the user’s explicit consent.

 

12. RECRUITMENT AND CANDIDATE DATA

Individuals who submit applications to PLAY YOUR BRAND INC. authorize the company to process their personal data for recruitment purposes, including reviewing:

  • Resumes (CVs)
  • Public professional profiles (e.g., LinkedIn)
  • Information provided during interviews

Candidate data may be retained for up to two (2) years for future opportunities, unless otherwise requested.

 

13. CONFIDENTIALITY

All information provided by users or clients will be treated as confidential and used solely for the purposes related to the services provided.

PLAY YOUR BRAND INC. undertakes not to disclose or use such information for purposes other than those agreed upon, except where required by law.

 

14. POLICY VALIDITY AND UPDATES

This Privacy Policy may be updated to reflect changes in legal requirements or business practices.

Users are encouraged to review this policy periodically to stay informed of how their personal data is protected.