Team / Creative
What takes a creative team's time is not thinking: it is assembling briefs, chasing versions and translating contradictory feedback into concrete changes.
LITE plan free forever. The client and the team join without taking a licence.
Updated: September 2026
This page is for creative directors, copywriters and designers working in a brand, an agency or a production company. Play does not replace the creative work and does not claim to: what it does is give back the time that goes on the administrative half of the craft, which is more than anyone counts. Play has two pieces that work separately or together: Play Platform, where the brief arrives structured and the feedback arrives anchored to the second; and PLAY /Services, with creative direction of its own when capacity is needed. You can start free with the platform alone.
None of this is creative work, and all of it takes most of the week.
A line in an email and a call. The objective, the audience, the channel and the date are missing, so the first proposal is made blind and the second is the one that really starts.
A structured brief with KAMI AI: formats, markets, dates and objective before starting.
Comments like the pacing does not quite work, without saying at which second. Turning that into a concrete decision takes half a meeting and sometimes a whole version.
Videofeedback anchored to the exact second, with who said it and on which version.
Each department reviews separately and each asks for something different. The piece gets sanded down until it no longer has the tension that made it work.
Every review in the same thread, against the objective written in the brief.
Half a morning looking for a shot from the previous campaign across drives, emails and expired links. Often it ends up being filmed again.
A library with automatic AI tagging, searchable in seconds.
Play is a Production-Tech company: software and a production team in the same house. What it brings here is time, and capacity when it is needed.
You do the creative work and use Play so the brief arrives complete, the feedback arrives clear and the material is to hand.
Free on the LITE plan
See Play PlatformYou commission the execution when the idea is there and the team cannot stretch, or the creative direction when an outside eye is needed.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your system and our team joins as an extension, with the same brief and the same versions.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
Stage by stage, what stops being done by hand.
| Stage | What usually happens | How it ends up |
|---|---|---|
| Receiving the brief | An incomplete request that has to be rebuilt by asking. | A structured brief with objective, audience, channel and date. |
| References | A loose board nobody looks at again. | References inside the project, next to the brief that justifies them. |
| Concept | Presented in a meeting and decided verbally. | Approved as a milestone, with its date and its version. |
| Production | The creative team becomes a producer without meaning to. | Tasks, calendar and delivery queues with clear owners. |
| Review | Four departments commenting through different channels. | One thread per piece, with every comment anchored to its second. |
| Close | The material scatters and the next campaign starts from zero. | Everything tagged in the library, available for what comes next. |
What a creative team actually uses.
It turns a loose request into a structured brief with objective, formats, markets and dates, which is where half the problems start.
Comments sit on the frame, with author and version. No more translating an impression into a decision.
Concept, script and edit are approved as stages, with a history, so nobody reopens what was closed in the last round.
Material tagged with AI. Finding the shot from the previous campaign stops being half a morning.
Who does what and by when, without the creative team having to chase it.
The client, the production company and freelancers join without taking a licence, on every plan including the free one.
Narrative, script, key visuals and storyboards when an outside eye or more hands are needed.
Crews in more than 20 countries to shoot what has been thought up, without the creative team having to produce it.
Edit, colour, sound, motion and visual effects, plus hybrid AI production to scale variants.
Which piece adds value and which is not needed, before the budget goes on producing it.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
There are two costs and they are independent. The platform is paid per workspace, not per person. Production is quoted per project.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. For a purely creative team, LITE covers the brief, the review and the library. PRO starts to pay off once the team also answers for the production budget and the cost has to be visible. See the full plan comparison.
No, and it does not claim to. What it does is take away the administrative half of the craft: assembling briefs, chasing versions and translating ambiguous feedback. PLAY /Services brings creative direction when asked, as extra capacity rather than as a replacement.
No. KAMI AI structures briefs, organises projects and tags material. It works on the process, not on the idea.
Through videofeedback on the piece itself: every comment is anchored to a specific second and a version, with an author. There is no more interpreting what somebody meant by the pacing not working.
Milestones are approved with a date and a history, so you can point to when and by whom the concept was signed off. It does not stop somebody reopening it, but the conversation happens with evidence.
Yes. The client joins the workspace as an external collaborator, at no licence cost, and reviews on the piece. It is the same circuit for the internal team and for them.
Yes, if it is in the library: it stays AI-tagged and searchable, so finding a shot from a year ago stops being a hunt through drives and emails.
Open a free LITE workspace and put the next piece in from the brief, with the client inside. The difference shows on the first review round.
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Open your workspace free and put the next piece in from the brief, with the client inside. The difference shows on the first review round.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.