KAMI AI
Your intelligent production assistant
KAMI turns the complexity of managing large volumes of content into an organized, accessible and actionable workflow.
It analyzes, organizes and proposes, letting your team work with greater agility, consistency and control without adding complexity.
Discover KAMI- Automate production from idea to execution
- Automatic briefing generation
- Automatic production design
- Automation of repetitive tasks
- Smart suggestions that anticipate your project's needs
AI that understands and organizes your content
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Smart asset search
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Automatic material organization
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Reuse of existing content
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Effortless version control
Intelligence connected to your entire production
KAMI AI acts as the intelligence layer that connects CRM, Projects, Tasks, Media, Collaborators and Analytics within Play Platform.
It automates and coordinates the whole system in an integrated way, keeping consistency across teams, content and processes.
A system that doesn't just execute, it anticipates
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Proactive assistance in production The system detects needs before the team even defines them.
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Smart real-time recommendations It proposes structures, resources and decisions based on the project context.
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Automation with operational judgment It doesn't just execute tasks, it optimizes them.
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Scalability without structural friction Increase production capacity without adding organizational complexity.
How KAMI works
What KAMI is
KAMI is the AI assistant in PLAY /Platform. It isn't a separate chat: it works with your workspace's data (projects, tasks, deliveries, content, contacts, quotes and invoices) and can act on it. Ask in plain language and KAMI finds it, summarises it or creates it inside the platform.
You'll find it in the sidebar, as «KAMI AI», and as a side panel on any screen. Open KAMI from a project or from Media and it knows which screen you're on, using that context without you having to explain it.
Your day, summed up every morning
In the «My day» tab, KAMI gathers what needs your attention:
- Due today: tasks falling due, deliveries and calendar events.
- Waiting on you: client feedback to review and quotes to close.
- Risks: blocked tasks and projects running over budget.
You can also just ask: «Summarise the status of my projects» or «What deliveries do I have this week?».
From brief to delivery
A messy brief slows down the whole production. With «Write with Kami», KAMI turns notes, emails or a client PDF into a structured brief. If the brief already exists, it suggests changes you can accept or discard, and keeps earlier versions.
From there it can create the project, its tasks and its deliveries, and assign them to the team. What used to be an afternoon of copy and paste becomes a few minutes of review.
Feedback on the video, at the exact moment
In the Media viewer, «Ask Kami for feedback» checks the piece against its brief. KAMI reads the brief, reviews the video (transcript and frames) and suggests a comment wherever the piece drifts from it. You review the suggestions before anything is published. Available on request.
Prefer to talk? Record a voice note with your corrections. KAMI splits it into separate notes and places each one at the matching minute and second of the video.
Content that finds itself
Every file you upload to Media is tagged and searchable by its content, not just its name. KAMI flags what's unsorted, suggests folders and collections, and groups images from the same series into carousels. For social media, it writes the copy for each post from the piece itself.
Sales and finance, without switching screens
KAMI also works with the CRM and financial control:
- Finds contacts and accounts, and prepares an account profile with a first sales pitch.
- Prepares quotes from your rate card. You see a preview, and it's only saved as a draft once you confirm.
- Tells you which invoices are overdue and logs expenses, including from a spreadsheet.
- Imports professionals or contacts from an Excel file.
What KAMI knows about your company
In Settings you define the «Kami Playbook»: what KAMI should know about your company (services, tone, clients, ways of working). It can be filled in from your website or your documents, and KAMI applies it in every conversation.
You decide, KAMI suggests
KAMI doesn't publish feedback, send quotes or make decisions on its own: it suggests and you confirm. It only sees your workspace's data and respects each user's permissions. It runs on the Anthropic API, and what you write isn't used to train models.
It speaks Spanish, English and Catalan, and replies in the language you write in. It accepts up to 5 documents per message (PDF, Word, PowerPoint, Excel, CSV or text).
From Claude and ChatGPT too
Coming soon: with the PLAY /Platform connector, you'll be able to use KAMI from Claude or ChatGPT to look up your projects, contacts, quotes and tasks, or create and update information, without opening the platform.
Included in every plan
KAMI is included in every plan, starting with Lite.
Does KAMI replace my team?
No. It takes on the repetitive work (sorting, summarising, writing the first draft, searching) so your team can spend its time on creative decisions and on the client.
Start producing audiovisual content strategically.
Manage projects, talent and assets from a single place, scaling modularly and profitably.