See the real margin on each client, approve with them inside the platform, and cover the peaks with vetted talent instead of subcontracting blind.
LITE plan free forever. Your clients and freelancers join without taking a licence.
Updated: September 2026
This page is for agencies producing video for several clients in parallel that need two things at once: to know which account leaves a margin, and to be able to absorb a peak without dropping quality. Play has two pieces that work separately or together: Play Platform, where projects, media, approvals, CRM and cost control per client live; and PLAY /Services, with more than 1,200 vetted professionals for when a crew is missing. You can use only the platform, use us as extra capacity, or both.
It is not the creative work. It is that running ten accounts with tools built for one eats the margin before anyone measures it.
The hours are in a spreadsheet, the suppliers in separate invoices and the approved budget in an email. Knowing a client's real margin means rebuilding it by hand, and by then you have already accepted the next job at the same price.
Budget, committed spend and margin per account, updated inside the project.
One comments on WhatsApp, another returns a PDF of screenshots and a third asks for a call. The production team acts as translator, and contradictory feedback reaches the editor with no context.
Videofeedback on the piece itself, by version, with the client inside at no licence cost.
Accepting a big project means finding freelancers against the clock, without knowing whether the camera operator in Seville is any good. Turning it down means not growing. Both options cost money.
A network of more than 1,200 vetted professionals and an in-house team to absorb the peak.
What was sold is in the CRM, what is being produced is in the project tracker and what gets invoiced is in accounting. Nobody compares the three until the client asks about a line item.
CRM, production and cost in one system: the opportunity becomes a project without retyping.
Play is a Production-Tech company: software and a production team in the same house. You can keep only the software, use us only as capacity, or both depending on the account.
You produce with your own team and your usual freelancers, and use Play to run several accounts with margins and approvals in one place.
Free on the LITE plan
See Play PlatformYou commission the part that does not fit: a shoot in another city, a post-production peak or a whole campaign, white-labelled if you prefer.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your production system and our team joins as an extension of yours, with cost traceable on the same record.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
The jobs that come up most in an agency, and how each one gets made when internal capacity does not stretch.
| Format | What the agency commissions it for | How PLAY /Services makes it |
|---|---|---|
| Commercials | Awareness campaigns with versions per market and per medium. | End-to-end production: creative, shoot, post-production and delivery. |
| Social at volume | Sustaining the monthly calendar across several accounts at once. | Editors who specialise in each channel's native format. |
| Branded content | Telling the client's brand story without selling directly. | Creative direction, scripting, key visuals and storyboards before shooting. |
| Production in another market | Shooting where the agency has neither a crew nor trusted suppliers. | Local talent in more than 20 countries, coordinated by a single Account Manager. |
| Post-production peaks | Absorbing edit, colour or motion when the internal team is full. | Full post-production, plus hybrid AI production to scale variants. |
| Events and coverage | An aftermovie and cutdowns for social on very short deadlines. | A local crew, upload to the workspace and delivery piece by piece from the library. |
Play has more modules than you need. This is what an agency running several accounts actually uses.
Budget, spend, purchase orders and margin inside the project. It stops being a spreadsheet somebody updates and starts coming from what was actually charged.
From opportunity to project without retyping: leads, quotes and digital contracts hooked to the production that delivers them.
Real profitability per project and per client, how long each stage takes and where the work jams. Each account informs the price of the next one.
The client joins the workspace as an external collaborator and approves on the piece. Unlimited on every plan, the free one included.
Media tagged with AI and separated by account, with public links for sharing without giving access to the rest.
Bring freelancers on without leaving the flow, with agreements, rights and assignments centralised in the project.
We join as an extension of your team when the peak does not fit, without appearing in front of your client unless you want us to.
Crews, locations, permits and logistics in more than 20 countries, to shoot where you have no suppliers.
Edit, colour, sound, motion and visual effects, plus hybrid AI production to scale variants of the same piece.
A fixed quote based on real costs, which is what lets you work out your margin before accepting the job.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
There are two costs and they are independent. The platform is paid per workspace, not per person, so bringing clients and freelancers in does not change the invoice. Production is quoted per project.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. For an agency, PRO is the plan that makes sense almost from the start: CRM, Cost Control and Analytics are exactly what LITE leaves out, and what turns the tool into something that protects the margin rather than just a place to keep videos. See the full plan comparison.
Yes. Each client is its own set of projects, with its own library, budget and margin, and review links are shared per piece without giving access to the other accounts.
Yes, and they cost no licence. External collaborators are unlimited on LITE, PRO and Enterprise. Only your team's internal users are counted.
Not in your relationship with the client. PLAY /Services comes in as production capacity when you ask for it, and can do so without appearing in front of your client. The relationship, the strategy and the account stay yours.
Through Cost Control and Analytics, available from the PRO plan. Budget and spend are charged inside the project, so the margin comes from what was actually spent rather than an estimate at month end.
The platform: LITE free, PRO 149 € per workspace per month with 5 users included and 19 € per extra user, custom Enterprise. Production, if you commission it, is quoted per project on a transparent rate card.
Yes. PLAY /Services activates local crews in more than 20 countries from a network of more than 1,200 vetted professionals, with a single Account Manager as your point of contact.
For video production, yes: briefs, tasks, calendar and delivery queues come as standard, and with video versions and heavy media on top, which a general-purpose tracker does not have. For the rest of the agency's work, it does not try to replace a horizontal tool.
Open a free LITE workspace, take one whole account through from start to finish, and invite the client and your freelancers. With one complete project inside, the real margin becomes visible.
The production capacity, for when what you need is a crew and not software
Budgets, costs, expenses and purchase orders per project and per account
From opportunity to project without retyping, inside the PRO plan
The same system seen from whoever delivers rather than whoever sells
Software for production companies: budget, real cost and margin per shoot, a sales CRM and talent for the peaks.
Video production software for marketing teams: hold the calendar, reuse footage and defend the line item with real cost per piece..
B2B video production: content for every stage of a long cycle and for a whole buying committee.
UGC production with vetted creators, clear usage rights and a consistent finish.
Get started
Open your workspace free and put a whole account inside it, with your client and your freelancers. And when the peak does not fit, tell us: we come in as an extension of your team.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.