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Media

All your content in a single system

Play Platform Media is where all your content lives.

Organize videos, images and editing materials, keeping version control, context and brand consistency across the entire production.

Find any file in seconds thanks to metadata and advanced filters.

Smart file search with metadata and filters in PLAY /Platform

Integrated feedback

Manage comments and versions without leaving your workflow.

Integrated feedback and comments on content in PLAY /Platform

Digital Asset Manager

Organize and reuse your audiovisual content intelligently

The DAM (Digital Asset Manager) in Play Platform Media turns your content into a structured, reusable system.

Every asset is classified, versioned and ready to activate in new campaigns or productions.

  • Organization tailored to your business: Classify by campaign, product or area.

  • Version control: Keep visual consistency and correct usage at all times.

Digital Asset Manager with versions and formats per event in PLAY /Platform

Coming soon

AI content automation

Generate new assets from your own system

Play Platform Media's AI creates new assets from existing materials, respecting your brand's visual identity.

  • Automatic generation: Create variations and new assets from previous content.

  • Brand consistency: Automatically keeps visual criteria and tone.

AI content automation from the brand kit in PLAY /Platform

AI-organized content

Find, organize and reuse your audiovisual content intelligently

Play Platform Media automatically structures all your material so you can locate, reuse and scale it effortlessly.

  • AI search: Find any file by context, metadata or visual content.

  • Automatic tagging: Generate tags with no manual work.

  • Agile reuse: Recover existing pieces and adapt them to new needs.

  • Cost optimization: Maximize the value of every already-produced asset.

AI-organized content: search, tagging and reuse in PLAY /Platform

How it works

KAMI AI, the artificial intelligence that connects the whole system

Play Platform Media works as a connected system powered by KAMI AI, the AI-based production assistant.

It interprets materials, structures information, optimizes organization and applies brand consistency across the whole flow, connecting content, teams and operations in a single environment.

KAMI AI connecting content, teams and operations in PLAY /Platform

Coming soon

Keep brand consistency in every piece

Define and apply your brand's creative rules within the platform to ensure visual and narrative consistency.

Guidelines adapt to each production, respecting style, references and tone.

  • Centralized brand guidelines

  • Adaptation by content type or client

  • Automatic application in the workflow

Brand guidelines with Do's and Dont's applied to every piece in PLAY /Platform

How Media works

A library built for video

Media is the content library in PLAY /Platform: videos, photos, audio and documents from all your productions, in one place and linked to their project. It isn't just another shared folder. It's built for video work: heavy files, many versions of every piece and clients who need to review and approve.

Upload anything, at any size

Drag in files or whole folders. Large files upload in parts and in parallel, and if the connection drops you can retry just the file that failed. A ZIP can be unpacked on upload, keeping its folders. RAW photos show a preview and download in their original format.

Anything that arrives without a project waits in the Media Pool until you move it where it belongs.

Find any file by describing it

Forget trying to remember what the file was called. Type «videos from the last shoot» or «product shot on a white background», and AI search finds results by what's in the image, what's said in the video and the text that appears on screen. You can also filter by type (video, image, document or audio) and sort by relevance.

On the Pro plan, KAMI tags every file automatically. On request, it also transcribes videos: it detects the language, generates subtitles and exports them as .srt or .vtt.

Organise without duplicating

Organise content in folders inside each project. To group pieces from different projects, such as everything for a campaign or a product, create collections: they bring files together without moving or copying them. A collection can be yours alone or visible to the whole team, and you can pin it to the menu.

Delete something by mistake? The trash keeps it for 30 days.

Review and feedback on the video itself

Comments are anchored to the exact second of the video or to a range, and you can draw on the frame to point at the detail. Mention a teammate, mark each comment as resolved and choose whether it's internal or visible to the client. When you're done, export every comment as a PDF.

Two AI shortcuts:

  • Comment by voice: dictate your corrections in one go and KAMI splits them into comments, each at its moment in the video.
  • Ask Kami for feedback: KAMI checks the piece against the project brief and suggests comments where it drifts. Nothing is published without your approval.

Versions without the confusion

Each piece keeps all its versions stacked, and you can compare them side by side. When you add a new version to a delivery, the client doesn't see it until you publish it.

Clear approvals

Mark each file as Approved, Pending or Needs changes, one at a time or several at once. People you send a link to can also approve or request changes, without creating an account.

Share by link, with control

Create a review or presentation link and decide whether people can comment or download, whether it needs a password and when it expires. You'll see which links get opened and downloaded most.

And the other way round: with an upload link, a client or collaborator sends their files straight into the project. You can limit who uploads, the size per file and the total space.

From file to delivery to social

Add any Media file to a delivery without uploading it again. Play videos in the browser at automatic quality and download the original or a lightweight version. If the download is large, we email you a ZIP.

For social media, preview each piece as a Reel, Post, Story or Short, build carousels from photos you already have and write the copy with KAMI in your brand's tone.

Storage included

The Lite plan includes 250 GB of storage and Pro includes 1 TB, with more available in 1 TB blocks. External collaborators are unlimited on every plan.

Start producing audiovisual content strategically.

Manage projects, talent and assets from a single place, scaling modularly and profitably.

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