Role / Operations
Unit cost per piece, number of suppliers, cycle time and where it jams. Everything you already measure elsewhere, applied to content.
LITE plan free forever, with unlimited external collaborators.
Updated: September 2026
This page is for whoever runs operations and has inherited content production as a line item that is hard to govern: many suppliers, prices that cannot be compared, and a cycle time nobody has ever measured. Play has two pieces that work separately or together: Play Platform, which turns that production into a process with a unit cost and a duration per stage; and PLAY /Services, a single supplier on a transparent rate card. You can start free with the platform alone.
It is not that a lot gets spent. It is that it gets spent with no unit of measure that lets you compare anything with anything.
Every supplier quotes with their own line items in their own format, so two similar videos can cost very differently with no way to see why. Comparing means rebuilding it all by hand.
Rate card and charged cost inside the project, comparable across pieces and markets.
A production company per market, scattered freelancers and an agency. Each with their own onboarding, contract, invoicing method and contact. The admin costs more than several of the pieces.
One supplier with local talent in more than 20 countries and a single Account Manager.
Nobody knows how long a piece really takes from request to publication, or which stage loses the time. It is assumed to be like that and planned with a buffer.
Real duration per stage and identified bottlenecks, from the project's own data.
Invoices arrive weeks after the shoot, so the slippage appears at the close. By then the decision that would have avoided it has already been taken.
Committed spend and purchase orders charged the same day they arise.
Play is a Production-Tech company: software and a production team in the same house. You can standardise the process without changing suppliers, or consolidate suppliers without changing your process.
You keep your current suppliers and use Play to measure them by the same yardstick: same brief, same circuit and same cost breakdown.
Free on the LITE plan
See Play PlatformYou consolidate part of the volume with one supplier on a transparent rate card, without touching the rest of the process.
Per project, on a transparent rate card
See PLAY /ServicesThe process and the supplier are in the same system, so unit cost and cycle time come out with no extra work.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
The indicators that do not exist today and that come out on their own once the projects run inside.
| Indicator | Why it matters | Where it comes from |
|---|---|---|
| Unit cost per piece | It lets you compare formats, markets and suppliers by the same yardstick. | Budget and spend charged inside each project. |
| Cycle time | It says how long it really takes from request to publication. | Stage dates in the production calendar. |
| Time in approval | It is usually the real bottleneck, and almost never measured. | Version and comment history, dated. |
| Number of active suppliers | Every onboarding has an admin cost that never lands on the piece. | Collaborators and purchase orders per project. |
| Reuse rate | Shooting the same thing twice is the most expensive invisible cost there is. | Use of the tagged material in the library. |
| Budget variance | It is only useful if seen during the project, not at its close. | Committed spend against budget, in real time. |
This is what an operations team actually uses.
Budget, committed spend, expenses and purchase orders per project, with invoices and receipts digitised.
Real duration per stage, bottlenecks and profitability per project. The data comes from the work, not from an internal survey.
Every review on the piece itself, by version. There stop being as many processes as there are suppliers.
Material AI-tagged and searchable, which is what lets you stop paying twice for the same shot.
Supplier onboarding, agreements, rights and assignments centralised in the project rather than in a shared folder.
The tool does not get more expensive as people are added: external collaborators are unlimited on every plan.
Local talent in more than 20 countries under one contract and one point of contact, rather than a production company per country.
A fixed quote based on real costs, with the breakdown that makes two similar pieces comparable.
Which content adds value and which is not needed. Cutting unnecessary volume usually saves more than negotiating price.
One contact per project, which cuts the admin cost that never lands on the piece.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
The platform is paid per workspace and not per person, so the cost does not grow as suppliers come inside. Production is quoted per project.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. For operations, PRO is the plan that makes sense from the start: without Cost Control and Analytics there is no unit cost and no cycle time, which is exactly what you came for. See the full plan comparison.
Through Cost Control, from the PRO plan. Budget and spend are charged inside the project, purchase orders included, so the cost comes from what was actually spent and is comparable across pieces, formats and markets.
Yes. The production calendar records the real duration of each stage, so you can see how long it takes from request to publication and which stage loses the time. Approval is usually the bottleneck and is almost never measured.
No. You can keep your current ones and bring them into Play as external collaborators, at no licence cost, to measure them all by the same yardstick. Consolidating volume with PLAY /Services is an option, not a requirement.
During. Committed spend and purchase orders are charged when they happen, not when the invoice arrives, so the variance appears while it can still be corrected.
Not with the external side. Play charges per workspace: 149 € a month on PRO with 5 internal users included and 19 € per extra internal user, with unlimited external collaborators on every plan.
PLAY /Services activates local crews in more than 20 countries under one contract and a single Account Manager, so you can consolidate without giving up shooting wherever you need to.
Open a free LITE workspace and put two comparable projects with different suppliers inside it. As soon as both have their cost charged, the comparison makes itself.
Budgets, costs, expenses and purchase orders per project
Real duration of each stage and profitability per project
The same process seen from whoever answers for the schedule
The three ways of working with Play, depending on how much you want to delegate
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Open your workspace free and put two projects with different suppliers inside it. As soon as both have their cost charged, the comparison makes itself.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.