Start free using Play as the platform that orders your content. When you need to produce, commission the pieces per project or run it all with a single partner. You decide how far to go.
The platform is included at no cost with every PLAY production service.
Updated: September 2026
This page is for marketing, brand and content teams inside a brand: the ones producing video regularly who can no longer keep up with coordinating suppliers project by project. Play has two pieces that work separately or together: Play Platform, the software where all content is planned, approved and stored, and PLAY /Services, the creative, production and post-production team that shoots it, with more than 1,200 professionals across more than 20 countries. You can start free with the platform alone, commission one-off production when you need it, or have it all integrated with a single partner.
It is not a shortage of ideas. It is that the production process is built for big one-off campaigns, and what the calendar asks for is constant content.
Request three quotes, wait, compare different formats, negotiate, sign. That cycle repeats identically for a campaign spot and for three product verticals. Most of the team's time goes on managing the production rather than deciding what to say.
One point of contact, on a transparent rate card based on real costs.
The department's annual budget is spent through separate invoices from different suppliers. Knowing the average cost per video, or how much you have spent by mid-year, means rebuilding it by hand in a spreadsheet.
Real cost per piece and per campaign, inside the same project where you approve the video.
The masters stay with the production company, versions travel by WeTransfer, and nobody can find the cut from eight months ago. Something that already existed gets shot again.
One library with automatic tagging, whether you produce or we do.
Every country with its own local production company, its own standards and its own way of invoicing. Keeping the same tone and quality across ten cities consumes more of the internal team than the creative work does.
Local talent in more than 20 countries under one coordination system and one Account Manager.
Play is a Production-Tech company: software and a production team in the same house. You do not have to choose between buying a tool and hiring a production company. You use only what you need today and add more as the volume grows.
You produce with your in-house team, your agency or your usual suppliers, and use Play to keep it all in order.
Free on the LITE plan
See Play PlatformNothing about how you work changes. You commission the pieces you cannot cover, when you need them.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your content system and our team produces inside it. One point of contact from start to finish.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
These are the formats that come up most in in-house teams. In all of them you can produce yourself and manage it in the platform, or commission it from us.
| Format | What a brand uses it for | How PLAY /Services makes it |
|---|---|---|
| Social | Feeding the monthly calendar in vertical, with several versions per piece. | Directors and editors who specialise in storytelling native to each channel. |
| Product video | Launches, ecommerce listings, demos and packshots. | Shooting with local talent, and assets that stay reusable in your library. |
| Commercials | Awareness, paid media and per-market versions. | End-to-end production: creative, shoot, post-production and delivery. |
| Corporate video | Results, the annual report, culture, employer brand and internal comms. | An Account Manager coordinates approvals with the board, legal and comms. |
| Branded content | Telling the brand's story without selling directly, for media and social. | Creative direction, scripting, key visuals and storyboards before shooting. |
| Testimonial | Social proof for sales, the website and campaigns. | Interviews shot in the client's own city with a local crew. |
| Events | Coverage, an aftermovie and cutdowns for social. | A local crew, upload to the workspace and delivery piece by piece from the library. |
| Motion graphics | Explaining a product, data or a process without a shoot. | Full post-production: edit, colour, sound, motion and visual effects. |
Play has more modules and more services than you need. This is what a brand team actually uses.
All the material in one place, with automatic AI tagging and public links for sharing without an account. No more hunting for the master in your inbox.
Comments on the piece itself, with versions in order. Brand, product, legal and each market all comment in the same thread.
Your agency, your freelancers and your production companies join the workspace without taking a licence, on every plan including the free one.
Budget, expenses and purchase orders per project, so that by mid-year you know how much of the department's annual budget you have spent.
What is being shot, what is in edit and what publishes this week, in a view shared with the external teams.
It structures the brief, organises the project, orders the material and proposes next steps. Less time spent assembling documents.
We look at objectives and budget to recommend which content is worth making. We do not produce videos for the sake of it.
Brand narrative, scripts, key visuals and storyboards, aligned with your strategy and with the channel the piece is going to.
Crews, locations, permits, logistics and budget managed as an extension of your team, in more than 20 countries.
Edit, colour, sound, motion graphics and visual effects, plus hybrid AI production to scale variants of the same piece.
One point of contact for the whole project: they coordinate crews, review quality and keep brand consistency across every delivery.
More than 1,200 vetted professionals: filmmakers, creatives, producers, editors, directors and AI artists. It is not a marketplace — every profile goes through a selection process.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
There are two costs and they are independent. The platform is paid per workspace, not per person. Production is quoted per project on a transparent rate card based on real costs.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. For most brand teams that only want the platform, PRO is the right plan: cost control and analytics are exactly what LITE leaves out, and exactly what you need to defend the budget. See the full plan comparison.
Yes. The LITE plan is free and gives you briefs, tasks, calendar, media library, videofeedback and unlimited external collaborators. You can use it with your in-house team, your agency or your usual suppliers, without commissioning a single piece from us.
Yes. PLAY /Services works per project: you tell us the need, you get a fixed quote and we produce. Platform access is included at no cost, so you will have it available even if you do not use it today.
They are two separate costs. The platform: LITE free, PRO 149 € per workspace per month with 5 users included, custom Enterprise. Production: quoted per project on a transparent rate card based on real costs, so you know the figure before starting.
Only if you want it to. Many brands use Play as their platform and carry on working with their agency, which joins the workspace as an external collaborator at no licence cost. Others hand the whole production to us. And others mix the two depending on the project.
Yes. External collaborators are unlimited on LITE, PRO and Enterprise. Only your team's internal users count: 3 on LITE, 5 on PRO and custom on Enterprise.
Yes. PLAY /Services activates local crews in more than 20 countries from a network of more than 1,200 vetted professionals, keeping editorial control and brand consistency. With EIT Urban Mobility we have produced more than 25 projects across more than 20 European cities under one coordination system.
An Account Manager, who is your single point of contact throughout. They coordinate crews, review the quality of each piece, keep brand consistency and optimise resources, working inside the same platform where you see the status and the cost.
Creative, global production and post-production, with downloadable case studies
The network of more than 1,200 vetted professionals behind every project
LITE, PRO and Enterprise with the full module comparison
What review software covers, and what it leaves out
Video production for startups with no in-house team and no agency budget.
Video production software for agencies: several clients, margin per account and extra capacity when the peak does not fit.
Software for production companies: budget, real cost and margin per shoot, a sales CRM and talent for the peaks.
Video production software for marketing teams: hold the calendar, reuse footage and defend the line item with real cost per piece..
Get started
Open your workspace free and order the content you are already producing. And when you need to shoot, tell us: same system, same team, one point of contact.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.