Format / Interviews
Two hours of camera can give you one piece or fifteen. It depends on whether the brief listed the blocks before anyone sat down in front of the lens.
LITE plan free forever, with automatic tagging of the material.
Updated: September 2026
This page explains how a video interview gets made and why a session's yield depends almost entirely on the preparation. It is the format that carries thought leadership, testimonials, internal comms and much of the corporate work, and it is also the one that wastes the most material. Play has two pieces that work separately or together: Play Platform, where what gets filmed stays transcribed, tagged and ready to cut down; and PLAY /Services, which plans the session in blocks and shoots with local talent. You can start free with the platform alone.
Almost everything is decided before the camera goes on, and almost never is.
An interview is requested for one specific video. Afterwards somebody asks for social cutdowns, and there are none: the person never said those lines because nobody asked for them.
A brief in blocks, with the output pieces listed before the session.
Lining up an executive or a customer takes weeks. If the session comes up short, there is no second chance and the piece gets cut from whatever there is.
A session planned to use up the available time with usable material.
Two hours of untranscribed rushes are two hours of reviewing every time somebody wants a cutdown. So the cutdown does not get made.
Automatic AI tagging, to locate the moment without reviewing the whole session.
It gets filmed first and the permission gets thought about later, especially with customers. When the material is wanted for paid media, the doubt appears.
Releases and scope of use stored in the project, next to the material.
Play is a Production-Tech company: software and a production team in the same house. With this format what pays off most is preparing well and storing well.
You film yourselves and use Play so the session stays transcribed, tagged and ready to cut down months later.
Free on the LITE plan
See Play PlatformYou commission the session, planned in blocks so it yields several pieces, on a fixed quote.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your interview archive and our team shoots wherever the interviewee is.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
From a single session, if it is planned properly.
| Piece | What it is for | What it demands of the session |
|---|---|---|
| Main piece | The website, a campaign or official communication. | A complete narrative thread, with an opening and a close. |
| Social cutdowns | Sustaining presence for weeks off a single session. | Answers that stand on their own, under a minute. |
| Customer testimonial | Social proof for sales and for the website. | Questions about a specific result, not about general satisfaction. |
| Thought leadership | Positioning a person as a reference on a subject. | Blocks by topic, each one filmable independently. |
| Internal training | Passing the firm's judgement to every site. | Explanations structured by module, with examples. |
| Statement archive | Feeding future pieces without having to call on anyone again. | Transcription and tagging from the same day. |
What makes a session yield more than one piece.
What was filmed stays searchable, so finding the minute where something was said stops meaning reviewing the whole session.
The rushes stay classified and available months later, to build new pieces without calling on anyone again.
The permission and its scope of use live next to the material, which is what lets a statement go into paid media without hesitation.
The interviewee reviews by link, with an expiry, and their comments stay anchored to the second.
It turns the objective into a question guide in blocks, with the output pieces listed before shooting.
The interviewee, the agency and the editor join without taking a licence, on every plan including the free one.
The guide is built so each answer works on its own, which is what multiplies the output pieces.
Local talent in more than 20 countries, to film the customer or the executive without arranging a trip.
Edit, colour, sound and subtitles, with versions per language and per channel from the same recording.
Somebody who knows how to follow up. That is the difference between a correct answer and a usable one.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
The platform is paid per workspace. The session is quoted per project, with the number of output pieces agreed from the brief.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. With interviews what pushes you to PRO is not the shoot but the archive: AI tagging is what turns hours of rushes into genuinely reusable material, and it arrives with the PRO plan. See the full plan comparison.
It depends how it is planned. A session prepared in blocks, with answers that stand on their own, can yield the main piece plus several social cutdowns and archive material. An unprepared session usually gives one piece.
Through the library's automatic AI tagging, available from the PRO plan. The material stays searchable, so finding where something was said does not mean reviewing hours of rushes.
Usually between one and three hours of camera depending on the number of blocks. What sets the real timeline is normally the interviewee's diary rather than the production, which is why it is worth using the time they give you properly.
Yes. PLAY /Services activates local crews in more than 20 countries, so the interview is shot in the customer's or the executive's own city without arranging travel.
The release and its scope of use are stored on the project record, next to the material. That is what lets a statement go into paid media months later without reconstructing what was authorised.
Yes, through an expiring review link. Their comments stay anchored to the second and the version, without giving them access to the rest of the workspace.
Open a free LITE workspace and write the next session's brief listing the pieces you want out of it. That list is what decides the questions.
The interview applied to social proof, with its own safeguards
Where the spokesperson's diary is the limiting factor
The assistant that turns an objective into a guide in blocks
The format that almost always rests on interviews
Get started
Open your workspace free and write the next session's brief listing the pieces you want out of it. That list is what decides the questions.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.