What draws a corporate video out is the approvals: the board, comms and legal working on different versions. Play puts that circuit inside the project.
LITE plan free forever. The board and legal join without taking a licence.
Updated: September 2026
This page explains how a corporate video gets made and why it usually takes longer than planned. The shoot takes a day or two; what stretches is the sign-off circuit, because the board, comms and legal are all involved, and almost never at the same time. Play has two pieces that work separately or together: Play Platform, where that circuit happens on the piece itself and stays on the record; and PLAY /Services, the team that produces with a single Account Manager. You can start free with the platform alone.
The calendar is planned around the shoot and the edit. The real time goes somewhere else.
The board wants one thing, comms another and legal draws a line. Each reviews separately, on different copies, and the editor receives corrections that contradict each other.
Videofeedback on the piece itself, by version, with all three reviews in the same thread.
Filming happens before it is clear what message has to come out, so the footage does not cover what is needed and the edit has to solve what was a scripting problem.
A structured brief with KAMI AI before any camera moves, with messages and audiences defined.
The rushes and the master are split between the production company and a drive. Updating figures or changing a scene means shooting again what already existed.
Rushes and masters tagged in your library, so you update rather than repeat.
With several line items and suppliers, the price of the corporate video is known when the last invoice arrives, so there is no way to compare this year's with last year's.
Budget, spend and purchase orders inside the project, comparable across years.
Play is a Production-Tech company: software and a production team in the same house. You can use only the system, commission the piece, or both.
You produce with your team or your usual production company, and use Play so the sign-off circuit stops being an email chain.
Free on the LITE plan
See Play PlatformYou commission the whole corporate video, on a fixed quote and with an Account Manager coordinating the board, comms and legal.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your content system and our team produces inside it, with the history of every edition at hand.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
It is not one piece: the same name covers very different things, with different timelines and different budgets.
| Variant | What it is used for | What the production demands |
|---|---|---|
| Institutional video | Introducing the company on the website, at trade shows and in first meetings. | Creative direction, an approved script and a shoot across several locations. |
| Annual report on video | Giving the results a life beyond the printed report. | Motion with data on screen, finance sign-off and several languages. |
| Culture and employer brand | Attracting talent and explaining how the work really happens. | A light office shoot and image releases from everyone who appears. |
| Internal comms | Messages from the board and organisational changes. | A fast edit, a consistent finish and controlled distribution. |
| Sustainability and CSR | Communicating commitments rigorously and without overclaiming. | Reinforced legal review and verifiable data on screen. |
| Anniversary or milestone | Marking a particular moment in the company's history. | Historical archive, interviews and recovering old material. |
What it actually takes for a corporate video to land on time.
The board, comms and legal comment on the same piece, by version and with timestamps, rather than in three parallel threads.
What was approved and what changed afterwards, with author and date. That is what stops you publishing a different cut from the reviewed one.
The raw footage stays tagged and searchable, so updating figures or changing a scene does not mean shooting again.
The authorisations from everyone who appears live next to the material, not in a separate folder.
Budget, spend and purchase orders inside the project, comparable with last year's corporate video.
The production company, the board and legal join without taking a licence, on every plan including the free one.
One point of contact coordinating approvals with the board, legal and comms, which is where the deadline goes.
The message is settled before shooting, with the audiences defined, rather than solved in the edit.
Crews in more than 20 countries, to shoot across several sites without arranging a trip for each one.
Edit, colour, sound, motion and versions per language and per channel from the same cut.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
There are two costs and they are independent. The platform is paid per workspace. The corporate video is quoted per project, on a transparent rate card.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. If you produce one corporate video a year, LITE covers the sign-off circuit at no cost. PRO starts to pay off once there are several corporate pieces a year and you want to compare the cost of one with another. See the full plan comparison.
The shoot usually takes a day or two and the edit a few weeks, but the real timeline is set by the sign-off circuit, where the board, comms and legal are all involved. Closing that circuit on the piece itself, by version, is what shortens the calendar most.
It depends on the scope: locations, number of interviews, motion and languages. It is quoted per project on a transparent rate card based on real costs, so the figure is known before starting.
If the rushes are in your library, yes: you can update figures, change a scene or re-cut without repeating the shoot. It is the main reason for the raw footage not to stay with the production company.
Through videofeedback on the piece itself. Every comment is anchored to a second and a version, with author and date, so the three reviews arrive together rather than in threads that contradict each other.
Yes. PLAY /Services activates local crews in more than 20 countries, coordinated by a single Account Manager, so filming in several offices does not mean one supplier per city.
The finished piece and the rushes stay in your workspace library, tagged and ready to reuse.
Open a free LITE workspace, put the next corporate video's brief in it and invite the board and legal. The sign-off circuit feels different from the first version.
The format that carries most corporate videos
The sign-off circuit seen from whoever has to sign it
Volume, speed and average cost per piece
The three ways of working with Play, depending on how much you want to delegate
Commercial production: the shoot, versions by duration and market, and delivery on time with the cost under control.
Event filming with a local crew, fast aftermovie delivery and cutdowns for social.
Animated video production: when animating beats shooting, how the process works and what gets decided before starting.
Motion graphics production: explain data, processes and interfaces with templates that update without remaking the piece.
Get started
Open your workspace free, put the next corporate video's brief in it and invite the board and legal. The sign-off circuit changes from the first version.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.