Company type / B2C
Each piece turns into ten: formats, durations, test versions and per-channel cuts. Play organises that multiplication and tells you what it costs.
LITE plan free forever, with 250 GB and unlimited external collaborators.
Updated: September 2026
This page is for marketing teams selling directly to consumers who need constant content across several channels at once. The challenge here is not the one-off campaign piece: it is holding the volume without the cost running away or the brand losing coherence. Play has two pieces that work separately or together: Play Platform, where the material gets classified and reused; and PLAY /Services, the team that produces and scales variants. You can start free with the platform alone.
It is not the creative work. It is that one approved piece becomes ten deliverables and nobody planned the other nine.
Vertical, horizontal, fifteen seconds, six seconds, with subtitles, without music, per language and per market. The budget was approved for one video and the real work is a production line.
Hybrid AI production to scale variants from one edit, planned from the brief.
The piece has a publication date because media has been bought. When the approval drags, either something goes out not fully reviewed or the day's spend is lost.
Approvals on the piece itself, by version, with no parallel email rounds.
The rushes from the campaign eight months ago are split between the production company, a drive and several expired links. Shooting again is quicker than searching.
One library with automatic AI tagging, searchable months later.
With several production companies and several freelancers invoicing separately, the average cost of a video only appears at the end of the quarter, when nothing can be corrected.
Real cost per piece and per campaign, inside the same project where it is approved.
Play is a Production-Tech company: software and a production team in the same house. Here what weighs most is having the multiplication of versions planned from the start.
You produce with your team, your agency or your creators, and use Play so the volume does not turn into chaos.
Free on the LITE plan
See Play PlatformYou commission the month's pieces or the whole campaign, on a fixed quote with the variants planned from the brief.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your content system and our team produces inside it, at the pace of the commercial calendar.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
The formats that hold a consumer calendar together, and how they get made.
| Format | What a B2C brand uses it for | How PLAY /Services makes it |
|---|---|---|
| Vertical social | Holding the monthly calendar with several versions per piece. | Directors and editors who specialise in each channel's native format. |
| Commercials | Awareness and paid media, with versions per market. | End-to-end production: creative, shoot, post-production and delivery. |
| Product video | Launches, ecommerce listings, demos and packshots. | Shooting with local talent, and assets reusable in your library. |
| UGC and creators | Native-looking content for acquisition and for creative testing. | A network of vetted creators and post-production to unify the finish. |
| Branded content | Building the brand without selling directly, for media and social. | Creative direction, scripting, key visuals and storyboards before shooting. |
| Events and activations | Coverage, an aftermovie and cutdowns for social within days. | A local crew, upload to the workspace and delivery piece by piece. |
This is what a B2C marketing team actually uses.
What is being shot, what is in edit and what publishes this week, in a view shared with the agency and the freelancers.
Rushes and masters tagged with AI. Before shooting again you can check in seconds whether the take already exists.
Comments on the piece, by version, so the approval stops being what breaks the publication date.
Budget, spend and purchase orders inside the project, so the month's average cost is known without waiting for the close.
The agency, creators and freelancers join without taking a licence, on every plan including the free one.
It turns the month's plan into structured briefs with formats, markets and dates, with the variants already listed.
Durations, formats, languages and per-channel cuts from the same edit, instead of commissioning ten pieces.
Crews in more than 20 countries, to shoot wherever the market requires, with permits and logistics sorted.
Edit, colour, sound, motion and visual effects, with a unified finish even when the sources are diverse.
One point of contact holding the calendar's pace and keeping the pieces coherent with each other.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
There are two costs and they are independent. The platform is paid per workspace, not per person. Production is quoted per project.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. In B2C the jump to PRO comes from volume: 1 TB of media holds the rate of rushes a monthly calendar generates, and cost control is what stops you discovering the average cost per piece at the quarter's close. See the full plan comparison.
They are planned from the brief and executed in post-production with hybrid AI production: durations, vertical and horizontal formats, languages and per-channel cuts from the same edit, instead of commissioning ten separate pieces.
With the media library: rushes and masters AI-tagged and searchable. Before commissioning a shoot you can check in seconds whether the take already exists, which is where a good part of the budget goes without anyone seeing it.
Yes. Creators join as external collaborators without taking a licence, upload material into the project, and post-production unifies the finish so the pieces do not look like they came from ten different places.
Through Cost Control and Analytics, from the PRO plan. Budget and spend are charged inside the project, so the month's average cost is available during the month rather than at its close.
Videofeedback on the piece itself reduces exactly that: every review arrives in the same thread, anchored to a second and a version, rather than in parallel email rounds somebody has to gather by hand.
Yes. The LITE plan is free and works with your in-house team, your agency and your usual creators. Production is optional and quoted per project.
The platform: LITE free, PRO 149 € per workspace per month with 5 users included, custom Enterprise. Production is quoted per project on a transparent rate card based on real costs.
Open a free LITE workspace, upload the last campaign's footage and build next month's calendar with its variants planned. The saving shows on the first piece you do not have to shoot again.
The fastest-growing acquisition format, and how to produce it with judgement
The same problem seen from the role rather than the company type
How the library, the AI tagging and the review links work
The three ways of working with Play, depending on how much you want to delegate
Get started
Open your workspace free and put next month's calendar in it, with its variants. What multiplies uncontrolled today becomes something planned from the brief.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.