Producing faster is no use if, at year end, you cannot say what a video costs. Play solves both in the same place.
LITE plan free forever, with unlimited external collaborators.
Updated: September 2026
This page is for whoever runs marketing and has video inside their budget: growing volume, an unforgiving calendar, and an annual conversation where the line item has to be justified. Play has two pieces that work separately or together: Play Platform, where content is planned, approved, stored reusably and carries its cost inside it; and PLAY /Services, the team that produces when the internal one cannot stretch. You can start free with the platform alone.
It is not the creative work. It is that half the team's job is coordinating production, and that half appears in no report.
Requesting quotes, chasing versions, gathering feedback and hunting for files takes most of the week. The strategic work gets done with whatever is left over.
AI-assisted briefing, approvals on the piece, and automatic archiving.
The line item is spent through invoices from different suppliers, so the question of what a piece costs can only be answered with an estimate made by hand.
Real cost per piece and per campaign, inside the project where the video is approved.
The board on WhatsApp, product by email, legal in a PDF of screenshots. Translating all of that into concrete changes costs more than making them.
Videofeedback by version, with every comment anchored to its second and its author.
The footage from the campaign eight months ago is spread between the agency, a drive and expired links. Shooting again is quicker than searching.
One library with automatic AI tagging, searchable months later.
Play is a Production-Tech company: software and a production team in the same house. You use only what you need today and add more as the volume grows.
You produce with your in-house team, your agency or your freelancers, and use Play to order the calendar, the approvals and the archive.
Free on the LITE plan
See Play PlatformYou commission the pieces the team cannot cover, on a fixed quote and with no monthly fee behind it.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your content system and our team produces inside it, with one point of contact.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
The formats that hold a marketing calendar together, and how each one gets made.
| Format | What marketing uses it for | How PLAY /Services makes it |
|---|---|---|
| Social | Holding the monthly calendar with several versions per piece. | Editors who specialise in each channel's native format. |
| Campaign and commercial | Awareness and paid media, with versions per market. | End-to-end production: creative, shoot, post-production and delivery. |
| Product video | Launches, the website, ecommerce and sales collateral. | Shooting with local talent, and assets reusable in your library. |
| Testimonial | Social proof for the website, campaigns and the sales pitch. | Interviews shot in the customer's own city with a local crew. |
| Corporate | Results, culture, the annual report and internal comms. | An Account Manager coordinates approvals with the board and legal. |
| Events | Coverage, an aftermovie and cutdowns for social within days. | A local crew, upload to the workspace and delivery piece by piece. |
This is what a marketing team actually uses day to day.
What is being shot, what is in edit and what publishes this week, shared with the agency and the freelancers.
Rushes and masters tagged with AI. Before commissioning, you can check in seconds whether the shot already exists.
The board, product and legal comment on the piece itself, by version, in the same thread.
Budget, spend and purchase orders per project, so that by mid-year you know how much you have spent.
Real cost per project and how long each stage takes. That is what you take to the budget meeting.
It turns the quarter's plan into structured briefs with formats, markets and dates.
Which content is worth making and which is not needed, before spending. We do not produce videos for the sake of it.
Crews in more than 20 countries managed as an extension of your team, with a single Account Manager.
Edit, colour, sound and motion, plus hybrid AI production to scale versions of one piece.
A fixed quote based on real costs, which is what makes one piece comparable with another.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
There are two costs and they are independent. The platform is paid per workspace, not per person. Production is quoted per project.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. For a marketing team, PRO is the plan that changes the budget conversation: cost control and analytics are exactly what LITE leaves out, and what lets you arrive at the annual meeting with an average cost per piece rather than an estimate. See the full plan comparison.
Through Cost Control and Analytics, from the PRO plan. Budget and spend are charged inside the project, so the cost comes from what was actually spent and is comparable across pieces and campaigns.
Yes, and it is the most common setup. The agency joins the workspace as an external collaborator, at no licence cost, and works inside the project. For them it is less email, and for you, seeing the status without asking.
Through the media library, tagged with AI and searchable. Before commissioning a piece you can check in seconds whether the shot or the take already exists.
Through videofeedback on the piece itself: every comment is anchored to a second and a version, with its author, so it arrives together and with context rather than across three separate channels.
For video production, yes: briefs, tasks, calendar and delivery queues come as standard, with video versions and heavy media on top. For the rest of the department's work it does not try to replace a horizontal tool.
Yes. The LITE plan is free and works with your in-house team and your usual suppliers. Production is optional and quoted per project.
Open a free LITE workspace, put next quarter's calendar in it and invite your agency. One complete campaign is enough to show the real cost per piece.
The same problem seen from the whole company rather than from the role
Budgets, costs, expenses and purchase orders per project
Profitability per project and how long each production stage takes
For when what bites is the volume and the pace of the calendar
B2B video production: content for every stage of a long cycle and for a whole buying committee.
UGC production with vetted creators, clear usage rights and a consistent finish.
Corporate video production: stages, approvals with the board and legal, timelines and real cost per piece.
Commercial production: the shoot, versions by duration and market, and delivery on time with the cost under control.
Get started
Open your workspace free and put next quarter's calendar in it, with your agency and your freelancers. The average cost per piece comes out on its own.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.