Industry / Healthcare
The problem is not shooting, it is getting the piece past medical, legal and regulatory without losing track of who validated what. Play keeps that history inside the project.
LITE plan free forever. Files on EU servers, encrypted in transit and at rest.
Updated: September 2026
This page is for communications and marketing teams in hospitals, health insurers, pharmaceutical companies and medical technology firms, where no piece is published without passing several sign-offs. Play has two pieces that work separately or together: Play Platform, where every version records who approved what and when, with role-based permissions and expiring review links; and PLAY /Services, the team that produces in the tone the sector demands. You can start free with the platform alone.
It is not a shortage of stories. It is that every story has to survive a sign-off circuit nobody designed for video.
Medical, legal and regulatory review by email, each on a different copy. Six months later, when somebody asks why the video says exactly that, the answer is in a thread nobody can find.
Every comment anchored to its version and its second, with who made it and when.
Rushes with patients, testimonials and sensitive material travelling through transfers that expire when they feel like it and that anyone with the link can open.
Role-based permissions, expiring review links and an activity log.
Weeks pass between a version going out for review and coming back with all three standards gathered. The campaign is planned for September and publishes in November.
Every sign-off in the same thread and on the same piece, with no parallel rounds.
Image releases from patients and professionals end up in a folder of PDFs that is not where the video is. Reusing a take means checking first whether you can.
Agreements, rights and releases centralised on the project record.
Play is a Production-Tech company: software and a production team in the same house. In this sector the value usually sits with the software first, because the bottleneck is the sign-off.
You produce with your team or your usual agency, and use Play so the sign-off circuit leaves a record and the sensitive material stays controlled.
Free on the LITE plan
See Play PlatformYou commission specific pieces, in the tone and with the care the sector demands, on a fixed quote before anything starts.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your content system and our team produces inside it, under the same access rules.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
The formats that come up most when the content has to be rigorous and reviewable.
| Format | What the sector uses it for | How PLAY /Services makes it |
|---|---|---|
| Patient information | Explaining a condition, a test or a treatment in plain language. | A script reviewable in blocks, and motion for what cannot be filmed. |
| Professional training | Updating the clinical or commercial network without gathering anyone. | A shoot in clinic or studio, cut down into reusable modules. |
| Patient testimonial | Real proof, with the consent safeguards the case demands. | Interviews with a local crew and releases handled inside the project. |
| Corporate and annual report | Results, culture, research and internal comms. | An Account Manager coordinates approvals with the board, legal and clinical. |
| Product and medical technology | Showing a device or a procedure without overstating the claim. | A technical shoot plus motion to explain what the camera cannot reach. |
| Events and congresses | Covering scientific meetings and cutting it down for owned channels. | A local crew, upload to the workspace and delivery piece by piece. |
This is what a healthcare communications team actually uses.
Every version records who commented, what they said and on which second. The reason behind a line is still there when somebody asks a year later.
Who sees what inside the workspace, with expiring review links and an activity log over sensitive material.
Patient and professional consent lives where the video lives, not in a separate folder.
Rushes and masters AI-tagged and searchable, so a take can be reused without reshooting or asking for permissions again.
Files on EU servers, encrypted in transit and at rest, with regular backups and a signed DPA.
Budget, spend and purchase orders inside the project, to justify the line item with an average cost per video.
We look at the objective and the budget to decide which piece adds value, with the rigour the sector demands.
A script and narrative that avoid overclaiming and survive regulatory review without being reduced to nothing.
Crews in more than 20 countries, to shoot in a hospital, in clinic or in the patient's own city.
One point of contact coordinating clinical, legal and communications throughout the project.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
There are two costs and they are independent. The platform is paid per workspace, not per person. Production is quoted per project.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. In healthcare PRO is the plan that makes sense almost from the start, not for the storage but for the control: the cost record and the analytics sit alongside a sign-off circuit that already demands a record of everything. See the full plan comparison.
On EU servers, encrypted in transit with TLS 1.2 or higher and at rest with AES-256. You decide the access: role-based permissions, expiring review links and an activity log. We comply with the GDPR and sign a DPA with every client, with regular backups.
Yes. Videofeedback anchors every comment to a version and to a specific second, with author and date, so the sign-off history stays inside the project and can be consulted months later.
Agreements, rights and releases are centralised on the project record, next to the material they refer to. Reusing a take stops meaning hunting for the PDF in another folder.
Yes. The creative direction starts from rigour: scripts that avoid overclaiming and that are built to pass clinical and legal review without being emptied out. The Account Manager coordinates those sign-offs.
Yes. The LITE plan is free and works with your in-house team and your usual agency. Production is optional and quoted per project.
Yes. External collaborators are unlimited on LITE, PRO and Enterprise, so bringing in every reviewer does not change the invoice. Only internal users are counted.
The platform: LITE free, PRO 149 € per workspace per month with 5 users included, custom Enterprise. Production is quoted per project on a transparent rate card based on real costs.
Open a free LITE workspace, put the next piece in it and invite clinical and legal as collaborators. The change shows on the first round of sign-off.
The same sign-off circuit, seen from whoever has to sign it
How the library, the permissions and the review links work
The three ways of working with Play, depending on how much you want to delegate
The sector's most delicate format, and how it gets made with guarantees
Get started
Open your workspace free and put the next piece in it, with clinical and legal as collaborators. The sign-off history starts building itself.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.