Industry / Technology
The product video expires with the next release. Play keeps the footage classified so you re-edit rather than reshoot, with the real cost of each piece in plain view.
LITE plan free forever, with 250 GB and unlimited external collaborators.
Updated: September 2026
This page is for marketing and product teams in software, SaaS, fintech or hardware companies that need to explain, on video, something invisible that also changes constantly. Play has two pieces that work separately or together: Play Platform, where the footage stays tagged and reusable so a release does not force a shoot from scratch; and PLAY /Services, the team that produces demos, motion and testimonials. You can start free with the platform alone.
It is not that there is nothing to say. It is that what you say stops being true every few weeks.
You film the demo, a sprint goes by and the interface is no longer that one. Reshooting the whole thing costs the same as the first time, so the website keeps an out-of-date video for months.
Rushes and screen captures tagged in your library, ready to re-edit only the part that changed.
With no physical product to show, the script fills up with category phrases that say nothing. The result looks like every other company's video in the sector.
Production consultancy and creative direction that start from the use case, not from the slogan.
The PM comments on the feature, marketing on the tone and legal on one specific line. Gathering three contradictory standards and turning them into changes takes longer than the edit.
Videofeedback on the piece, by version, with every comment anchored to its second.
The same piece in two languages, vertical for social, cut to fifteen seconds for ads and subtitled for the newsletter. Multiplied by every launch.
Post-production with hybrid AI production to scale variants of the same piece.
Play is a Production-Tech company: software and a production team in the same house. You start wherever you need to and add more when the release calendar bites.
You produce with your team, your agency or your freelancers, and use Play so each release's footage stays classified and reusable.
Free on the LITE plan
See Play PlatformYou commission the launch demo, a customer testimonial or the motion piece explaining an integration, on a fixed quote.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your content system and our team produces inside it, at the pace of the roadmap.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
The formats that come up most when the product is software.
| Format | What a tech company uses it for | How PLAY /Services makes it |
|---|---|---|
| Product video and demo | Explaining what the product does on the homepage, in sales and in onboarding. | A script built on use cases, interface capture and a modular edit in blocks. |
| Motion graphics | Explaining architecture, integrations or data without setting up a shoot. | Full post-production: motion, sound and versions per channel. |
| Customer testimonial | Social proof for sales, the website and acquisition campaigns. | Interviews shot in the customer's own city with a local crew. |
| Release launch | Announcing a new feature to customers and prospects. | A short piece reusing footage already shot, with a new edit and new motion. |
| Event video | Covering industry conferences and cutting it down for social. | A local crew, upload to the workspace and delivery piece by piece from the library. |
| Employer brand and culture | Attracting technical people in a market where everyone competes for the same ones. | A light office shoot and cutdowns for social and job ads. |
This is what a marketing team in a technology company actually uses.
Rushes, interface captures and masters tagged with AI. When a screen changes, the affected block is re-edited rather than the whole demo reshot.
Product, marketing and legal comment on the piece itself, by version and with timestamps, rather than in three separate threads.
What is being filmed, what is in edit and what publishes this week, in a view shared with the external teams.
Budget, spend and purchase orders inside the project, to defend the content line item with an average cost per video.
Your agency and your freelancers join without taking a licence, on every plan including the free one.
It turns a release note into a structured brief with formats, markets and dates, so the external team has nothing to interpret.
We look at the objective and the budget to decide which piece is genuinely needed. We do not produce videos for the sake of it.
A script and key visuals that start from the problem the product solves, not from a list of features.
Edit, motion, sound and hybrid AI production to get languages, durations and formats out of one piece.
To film the testimonial wherever the customer is, without arranging a trip or finding a production company in every city.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
There are two costs and they are independent. The platform is paid per workspace, not per person. Production is quoted per project.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. In technology the jump to PRO usually comes early: 1 TB of media holds the volume of captures and rushes a product that changes every sprint generates, and cost control is what lets you defend the content line item with an average cost per piece. See the full plan comparison.
By keeping the footage in your workspace library, tagged and searchable. When a screen changes, the affected block is re-edited rather than the whole demo repeated, because the rushes and the captures are still there.
Yes. Demos and product videos combine interface capture with motion, and they are edited in blocks precisely so that only the part that changed needs updating.
They are two separate costs. The platform: LITE free, PRO 149 € per workspace per month with 5 users included, custom Enterprise. Production is quoted per project on a transparent rate card based on real costs.
Yes. Post-production includes hybrid AI production to scale variants: languages, durations and formats per channel from the same edit.
Through videofeedback on the piece itself. Every comment is anchored to a specific second and a version, so all three standards reach the editor in the same thread and with context.
Yes. The LITE plan is free and works with your in-house team, your agency or your usual freelancers. Production is optional and goes per project.
In your workspace library, with 250 GB on the free plan and 1 TB on PRO, plus additional storage at 29 € per TB per month if it is needed.
Open a free LITE workspace, upload the footage from the last campaign and organise the piece for the next launch. If you need it shot, we will send a fixed quote.
The three ways of working with Play, depending on how much you want to delegate
How the library, the AI tagging and the review links work
The same problem seen from the buyer type and the sales cycle
The format that comes up most when what you sell is software
Get started
Open your workspace free and keep the last campaign's footage there. The next release gets told by re-editing, not by shooting from scratch again.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.