Nobody buys after watching a video. A committee buys, over six months, after several different pieces. Play lets you produce them and know what each one costs.
LITE plan free forever, with unlimited external collaborators.
Updated: September 2026
This page is for marketing teams in companies that sell to other companies, with long sales cycles and several people deciding at once. Video here is not an awareness campaign: it is material sales uses at every stage, from first contact to the committee that signs. Play has two pieces that work separately or together: Play Platform, where that catalogue of pieces is planned, approved and stored in order; and PLAY /Services, the team that produces them. You can start free with the platform alone.
It is not a shortage of arguments. It is that one video does not cover a six-month cycle with five different stakeholders.
The institutional piece works for the homepage and not much else. Sales needs to explain the product to the engineer, the return to the finance lead and the risk to procurement, and those are different pieces in different languages.
A catalogue of pieces planned by sales stage, not one piece trying to serve all of them.
When they cannot find the piece they need, they improvise: an unbranded screen recording, or a link to a video from two years ago. The message stops being controlled exactly where it matters most.
A library with public links, so sales finds and shares the right piece.
The testimonial from the customer who best proves the product depends on their legal team, their calendar and the project having finished. By the time it arrives, the campaign is over.
Local talent in more than 20 countries, to shoot when the customer can, wherever they are.
Production runs on instinct and gets measured in views. With no real cost per piece, there is no way to decide whether the testimonial pays off more than the product motion.
Real cost per piece and per campaign, inside the project where the video is approved.
Play is a Production-Tech company: software and a production team in the same house. You use only what you need today and add more as the catalogue of pieces grows.
You produce with your team or your agency, and use Play to keep the catalogue of pieces in order and reachable by sales.
Free on the LITE plan
See Play PlatformYou commission the pieces missing from the cycle, on a fixed quote before anything starts.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your content system and our team produces inside it, at the pace of the sales pipeline.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
The pieces sales actually uses, ordered by the stage where they are needed.
| Format | Where sales uses it | How PLAY /Services makes it |
|---|---|---|
| Product video | The first technical conversation: what it does and how it fits. | A script built on use cases, a shoot or interface capture, and a modular edit. |
| Customer testimonial | Social proof when the committee asks for references. | Interviews shot in the customer's own city with a local crew. |
| Case study with data | Justifying the return in front of finance. | Motion with the figures on screen and the customer's or lead's own voice. |
| Recorded demo | Sending after the meeting so it can circulate through the committee. | Interface capture with narration and versions per vertical. |
| Corporate | Giving company context when the buyer is assessing supplier risk. | End-to-end production with creative direction and full post-production. |
| Events and trade shows | Capturing within the sector and giving the footage a life afterwards. | A local crew, upload to the workspace and cutdowns piece by piece. |
This is what a B2B marketing team actually uses.
Material tagged with AI and shareable by public link. Sales finds the right piece instead of making one.
What is being shot, what is in edit and what publishes, with the pieces grouped by the sales stage they cover.
Both teams comment on the piece itself, by version, rather than in separate threads with different standards.
Budget, spend and purchase orders inside the project, to compare what each format costs.
Cost per project and how long each stage takes, to decide which pieces to repeat next year.
The agency, freelancers and the customer appearing in the testimonial all join without taking a licence.
Which pieces are needed to cover the cycle and which add nothing. We do not produce videos for the sake of it.
Crews in more than 20 countries, to film the customer wherever they are without arranging a trip per testimonial.
Edit, motion and subtitles, plus hybrid AI production for versions by vertical and language.
One point of contact coordinating marketing, product and sales throughout the project.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
There are two costs and they are independent. The platform is paid per workspace, not per person. Production is quoted per project.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. In B2B the jump to PRO comes once the catalogue of pieces starts growing: cost control is what lets you say which format pays off and which does not, and that conversation arrives as soon as there are more than half a dozen pieces a year. See the full plan comparison.
It depends on the stage: product and demo for the technical conversation, testimonial and a case study with data for when the committee asks for proof, and corporate for assessing supplier risk. PLAY /Services production consultancy starts by deciding which ones are needed and which are not.
By putting it where they will find it. The library is tagged with AI and each piece is shared by public link, so the rep does not have to ask for the file or improvise a screen recording.
Yes. PLAY /Services activates local crews in more than 20 countries, so the interview is shot in the customer's own city on a date that suits them, which is usually the limiting factor.
Through Cost Control and Analytics, from the PRO plan: real cost per piece and per campaign, charged inside the project. That is what lets you compare formats with data rather than with view counts.
Yes. Post-production includes hybrid AI production to scale variants from the same edit: languages, durations and sector-specific cuts.
Yes. The LITE plan is free and works with your in-house team and your usual agency. Production is optional and quoted per project.
The platform: LITE free, PRO 149 € per workspace per month with 5 users included, custom Enterprise. Production is quoted per project on a transparent rate card based on real costs.
Open a free LITE workspace, upload what you already have and order it by sales stage. Seeing the gaps in the catalogue is usually enough to decide the next piece.
The same catalogue, seen from whoever uses it in front of the customer
The format that weighs most when the committee asks for references
The same problem seen from the industry rather than from the buyer type
The three ways of working with Play, depending on how much you want to delegate
UGC production with vetted creators, clear usage rights and a consistent finish.
Corporate video production: stages, approvals with the board and legal, timelines and real cost per piece.
Commercial production: the shoot, versions by duration and market, and delivery on time with the cost under control.
Event filming with a local crew, fast aftermovie delivery and cutdowns for social.
Get started
Open your workspace free and order what you already have by sales stage. The gaps in the catalogue show themselves, and then you know what to produce next.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.