Same idea, different door. The platform is free from day one and production is quoted piece by piece, with no annual commitment and no monthly minimum.
LITE plan free forever. The platform is included with the production services.
Updated: September 2026
Superside is a subscription creative service: you commit a monthly budget and their team produces design, video, motion, 3D and more against it, inside their own platform. It is capable and well built, but its model publishes a minimum of 15,000 $ a month on an annual contract, and a dedicated team starts at 30,000 $ a month. Play combines the same two halves, platform and production team, through a different door: the platform is free on its LITE plan and production is quoted per project, with no minimum and no annual commitment.
You have a large, steady creative budget, you need much more than video (design, illustration, UI/UX, 3D, AR) and you would rather have a dedicated team always available than quote every piece.
Your volume is video, it comes in seasons or campaigns, and you need to start without committing a six-figure annual spend.
Both sell platform plus production. The difference is in the creative scope, in the specialisation and, above all, in how you get in.
| What you get | Play | Superside |
|---|---|---|
| Video production team | YesLocal talent in more than 20 countries | YesVideo within a broad creative offering |
| Graphic design, illustration, UI/UX, 3D and AR | NoPlay only does video | YesMost of its catalogue |
| On-location shooting with a local crew | YesGlobal production with local talent | PartialIts strength is remote production |
| Working platform included | YesPlay Platform, at no cost with the services | YesSuperspace, inside the subscription |
| Using the platform without hiring production | YesFree LITE plan, forever | NoThe platform comes with the subscription |
| Starting with no monthly minimum | Yes0 € and a per-project quote | NoMinimum of 15,000 $ a month |
| No annual commitment | YesMonthly or annual, your choice | NoEvery subscription is annual |
| Budgets, rate cards and cost control in the tool | YesCost Control, expenses and purchase orders | NoThe cost is the subscription itself |
| CRM, opportunities and sales funnel | YesFor production companies and agencies, on PRO | No |
| A searchable talent network | YesMore than 1,200 vetted professionals | PartialAn in-house team, not an open network |
| A dedicated team always available | PartialA single Account Manager per project | YesDedicated plan from 30,000 $ a month |
Superside is a subscription creative service, sometimes described as creative as a service. The client commits a monthly budget and a Superside team produces against it: design, video, photo, motion, illustration, UI/UX, 3D, AR and audio, coordinated inside their own platform. It publishes its entry terms clearly: a minimum of 15,000 $ a month on an annual contract, a dedicated team from 30,000 $ a month, and a software fee of 1,000 $ a month included in the subscription.
Play is a Production-Tech company. It combines three pieces in one flow: Play Platform, the software where production is planned, managed, approved and optimised; PLAY /Services, the creative, production and post-production team that makes the content; and KAMI AI, the assistant that structures briefs, organises projects and tags footage. Play comes out of having run more than 10,000 video projects, so the platform reflects how a production actually works.
A DAM only stores. A project tracker only organises tasks. Review software only covers one stage. And a traditional production service hands you the video but gives you no platform and no control. Play is the only option that puts platform, services and AI in a single flow, from brief to publication. Superside also joins platform and service, and that has to be acknowledged: the difference is not the model, it is the video specialisation and the entry point.
The first one settles most conversations, and it has nothing to do with the quality of the work.
Superside publishes a minimum of 15,000 $ a month with an annual commitment, which puts the conversation at a six-figure annual budget before the first piece. In Play the platform is free on LITE and production is quoted per project, so you can start with one piece and grow from there.
You test it on a real project without committing the year's budget.
Superside's catalogue covers design, illustration, UI/UX, 3D and AR as well as video, and for a marketing team that needs all of it that is a real advantage. Play only does video production, and that is why its platform knows about versions, shoot queues and production purchase orders.
Fewer disciplines covered, and the whole video craft inside the tool.
Superspace is the environment where the work Superside executes is coordinated, and it comes with the subscription. Play Platform works on its own: you can use it free with your in-house team and your usual suppliers, without commissioning a single piece from us, and it stays yours if one day you stop buying production.
The system does not depend on you continuing to buy production hours.
Superside is highly optimised for remote creative production. When what is needed is to shoot in a particular city, with a local crew, permits and logistics, Play activates that network and coordinates the shoot with a single Account Manager.
A camera on the right street, not only immaculate post-production.
Both are good options for different clients. The difference shows quickly.
These are two different models: a subscription with a monthly minimum against a platform per workspace plus production per project.
0 €
149 €/month /workspace
Custom
Annual billing works out at 10 months. Extra storage at 29 €/TB per month.
| Item | Play | Superside |
|---|---|---|
| Minimum cost to start | 0 € on the LITE plan | 15,000 $ a month on an annual contract |
| Commitment | None, monthly or annual | Annual on every subscription |
| Platform | 0 € on LITE, 149 € on PRO | 1,000 $ a month, included in the subscription |
| Dedicated team | An Account Manager per project | From 30,000 $ a month, 12 months |
| One-off production | A fixed quote per project | Project Boosters, 15,000 $ minimum |
| Onboarding | Included, at no cost | Optional Quick Start, 20,000 $ over three weeks |
To be straight about it: if your creative budget justifies a subscription of this size and you need many more disciplines than video, Superside is well built and its dedicated-team model gives a predictability that per-project quoting does not. Play is the option when the volume is video, when it is irregular, or simply when there is no annual budget to commit yet. See PLAY's production services.
There is no technical migration here: there is a contract that comes up for renewal. The usual route is to prepare the handover before it does.
The LITE plan is free, allows 3 internal users, unlimited external collaborators and 250 GB. You can have it running while the subscription is still live.
Download the pieces and rushes you are entitled to keep and upload them to your library, tagged. It is the step people forget until access expires.
On a fixed quote and a transparent rate card. That is the honest comparison: same need, two suppliers, cost and result in plain view.
They come in without taking a licence, so the platform starts earning its place before any contract moves.
With one piece produced and the material already inside, the decision to renew or not is made on data rather than an estimate.
For video production, yes. Play has the two halves that make Superside attractive, platform and production team, but with a very different entry point: the platform is free on LITE and production is quoted per project. For design, illustration, UI/UX, 3D or AR, no: Play does not do that.
Superside publishes a minimum of 15,000 $ a month on an annual contract, with a dedicated team from 30,000 $ a month on a 12-month commitment and a software fee of 1,000 $ a month included in the subscription. It also offers fixed-scope projects with a 15,000 $ minimum.
The platform: LITE free, PRO 149 € per workspace per month with 5 users included, custom Enterprise. Production is quoted per project on a transparent rate card based on real costs, and there is no monthly minimum and no annual commitment.
Yes, and it is the most practical difference. The LITE plan is free and works with your in-house team and your usual suppliers. Superside's platform is tied to the services subscription.
No. Play does video production: consultancy, creative and creative direction for video, shooting and full post-production. Superside's creative catalogue is much broader and it has a clear advantage there.
Yes. PLAY /Services activates local crews in more than 20 countries from a network of more than 1,200 vetted professionals, with permits, locations and logistics, coordinated by a single Account Manager.
No. The platform is paid monthly or annually, your choice, and production goes per project. Annual billing works out at 10 months if you prefer that option, but it is not compulsory.
Open a free LITE workspace, upload the material you already have, invite your team and your suppliers and, if you want to compare, commission one piece from us on a fixed quote alongside your current supplier.
Creative, global production and post-production, with downloadable case studies
The same question, against the project-by-project agency model
The other platform with a creator network, and what a vetted network changes
LITE, PRO and Enterprise, with the full module comparison
Lemonlight produces the video and delivers it.
90 Seconds is a global creator marketplace.
A DAM stores and finds your footage.
A project tracker orders tasks, but knows nothing about versions, review or what a shoot costs.
A traditional production company delivers the video.
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Try the Superside alternative that asks for no monthly minimum. A free platform from today and production quoted per project, with one point of contact.
No card required. 250 GB and unlimited collaborators on the free plan. More than 350 brands and agencies already produce with Play.