Role / HR
Recruitment, onboarding and internal comms generate more pieces than many campaigns. Play orders them, keeps the consent forms and leaves the material reusable.
LITE plan free forever, with 250 GB and unlimited external collaborators.
Updated: September 2026
This page is for people teams that produce video constantly without calling it production: job ads, onboarding, training, internal comms and culture. The volume is high, the budget small, and whoever appears on camera works for the company, with everything that implies for consent and for leavers. Play has two pieces that work separately or together: Play Platform, where that material lives classified with the releases inside the project; and PLAY /Services, the team that produces when it is needed. You can start free with the platform alone.
It is not a shortage of stories. It is that a lot gets produced, with no process, and every piece leaves a loose end.
One piece per vacancy, one per onboarding process, several for training and the internal comms ones. Added up they outnumber marketing's, but they get made with no budget and no process.
One place for all of them, with a calendar and cost per piece even on a small budget.
The image releases from the people on camera end up in an email or a stray PDF. Reusing a take means checking first whether you can, and often nobody checks.
Agreements, rights and releases centralised on the project record, next to the material.
Finding every piece they appear in, deciding what to withdraw and what to re-edit, is manual work nobody has planned for.
An AI-tagged, searchable library, to locate in minutes where each person appears.
Each site films its own welcome video and its own training on the same subject, because nobody knows what already exists in the others.
A library shared across sites, with what already exists visible before anything is commissioned.
Play is a Production-Tech company: software and a production team in the same house. Here the first step is usually ordering the volume that already exists.
You film yourselves or with a freelancer you trust, and use Play so it all stays classified, with the releases inside and reusable across sites.
Free on the LITE plan
See Play PlatformYou commission the pieces that deserve a professional finish, like the recruitment video or the culture campaign, on a fixed quote.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is the people team's content system and our team produces inside it when it is needed.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
The formats that come up again and again in HR, and how each one gets made.
| Format | What HR uses it for | How PLAY /Services makes it |
|---|---|---|
| Employer branding | Attracting people in a market where everyone competes for the same ones. | An office shoot with creative direction and cutdowns for social and job ads. |
| Video per vacancy | Explaining a specific role better than a text description. | Short pieces on a common base, updatable per vacancy. |
| Onboarding | Getting a new joiner through their first week without depending on anyone. | Short modules per topic, reusable and updatable one at a time. |
| Internal training | Getting a procedure to every site in the same form. | Filmed in modules, with versions per country or per language. |
| Internal comms | Results, organisational changes and messages from the board. | A light shoot and a fast edit, with a consistent finish. |
| Internal events | Covering gatherings and cutting them down for internal channels. | A local crew, upload to the workspace and delivery piece by piece. |
This is what a people team actually uses.
The consent from the people on camera lives next to the material it refers to, not in another folder.
Material tagged with AI, to locate in minutes which pieces somebody appears in when they leave the company.
Before filming a training piece you can check whether another office has already made it, which is where most work gets duplicated.
Comments on the piece itself, by version and with an author, rather than three parallel email rounds.
Internal material that should not leave the workspace, with expiring review links for anyone coming from outside.
Budget and spend inside the project, so you can show how much content the team produces on what little it has.
Small, agile crews, built not to stop the operation while filming.
Local talent in more than 20 countries, to film in each office without arranging trips or finding a supplier per city.
Edit, motion and subtitles, plus hybrid AI production to get languages and durations out of one recording.
A script and a narrative that sound like the actual company, which is what separates a recruitment piece from a generic ad.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
There are two costs and they are independent. The platform is paid per workspace, not per person. Production is quoted per project.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. In HR, LITE usually lasts longer than you would expect, because the volume is high but the files are light. The jump to PRO comes once several sites are producing at once and you need to see what is being duplicated. See the full plan comparison.
On the project record, next to the material they refer to. That is what saves hunting for the PDF in another folder before reusing a take.
The library is AI-tagged and searchable, so finding which pieces they appear in stops being a manual review. From there you decide what to withdraw and what to re-edit.
Yes, and that is where it shows most. The library is shared, so before filming a training piece or a welcome video you can check whether another office has already made it.
Yes, with role-based permissions. Internal material stays inside, and anyone coming from outside gets in through expiring review links.
Yes. The LITE plan is free and works with your team or with a freelancer you trust. Production is optional and quoted per project.
Yes. PLAY /Services activates local crews in more than 20 countries, so each site gets filmed without arranging trips or finding a supplier per city.
Open a free LITE workspace and upload what the sites have already filmed. Seeing the full inventory is usually enough to stop the duplication.
The base format for recruitment and culture, and how to shoot it so it pays off
How outside people join the workspace, and with what permissions
The approval circuit and the rights, from whoever reviews them
The three ways of working with Play, depending on how much you want to delegate
Get started
Open your workspace free and upload what the sites have already filmed. Seeing the full inventory is usually enough to stop filming the same thing twice.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.