One tool to sell, produce and know what each project actually left behind. Plus a vetted talent network for when the calendar fills up.
LITE plan free forever. Freelancers and clients join without taking a licence.
Updated: September 2026
This page is for video production companies that want to stop running the business across an improvised CRM, a quote spreadsheet and a general-purpose project tracker. Play Platform brings the sales opportunity, the quote, the production, the approval and the real cost into one system, with margin per project. And PLAY Talent adds more than 1,200 vetted professionals for the months when more work comes in than fits. You can use only the platform, draw on the network, or both.
It is not the quality of the work. It is that the business runs across five different places and none of them talks to the others.
With no real cost per shoot, the price of the next proposal comes from what was charged the time before. If that project went wrong, the mistake is inherited; if it went well by luck, so is that.
Charged cost, rate card and margin inside the same project that was quoted.
The proposal is in email, the project in the task tracker and the invoice in accounting. When the client asks about a line item, the story has to be rebuilt across three tools.
CRM, production and cost in one system: the opportunity becomes a project without retyping.
Accepting two overlapping shoots means finding camera, sound and edit against the clock, often with people you have never worked with. Turning them down means not growing.
A network of more than 1,200 vetted professionals and an in-house team to absorb the peak.
Every update is an email written by hand, and every version a new link. Production time goes on reporting rather than producing.
The client joins the workspace, sees the status and comments on the piece, without taking a licence.
Play is a Production-Tech company: software and a production team in the same house. The part that interests you is usually the software, but the network is there when it is needed.
You run your business in Play: opportunities, quotes, shoots, approvals and real cost, with your own team and your usual collaborators.
Free on the LITE plan
See Play PlatformYou commission the part that does not fit, or the shoot in a market where you have no crew, and we come in as an extension of the production company.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your system and the talent network is your crew pool, so growing does not mean hiring permanently.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
Not video formats, but the pieces of the business that are scattered today and move into one place.
| Stage | What it solves | Where it lives in Play |
|---|---|---|
| Opportunity | Lead, contact and sales follow-up without leaving the system. | CRM, with the funnel connected to the production that will deliver it. |
| Quote | A proposal with real line items, not the figure from the last project. | Rate card and budget inside the project, comparable across shoots. |
| Pre-production | Brief, calendar, crew and locations settled before shooting. | Briefing assisted by KAMI AI, tasks and a production calendar. |
| Shoot | Crew assigned and expenses charged the same day they happen. | Collaborators, expenses and purchase orders on the project record. |
| Post-production and approval | Ordered versions and client feedback without email chains. | Media library with videofeedback and public links. |
| Close | Knowing what the project left before quoting the next one. | Profitability analytics per project and account health. |
Play has more modules than you need. This is what a production company actually uses.
Budget, committed spend, purchase orders and margin updating on their own. It digitises invoices and receipts with automatic data extraction.
From opportunity to project without retyping: leads, quotes and digital contracts connected to the production.
What each shoot left, how long each stage took and where the work jams. Each project informs the price of the next one.
Bring freelancers on without leaving the flow, with agreements and assignments centralised in the project rather than in a folder of PDFs.
Rushes and masters tagged with AI and searchable, with public links for delivery instead of setting up a transfer every time.
The client sees the status and comments on the piece. Unlimited external collaborators on every plan, the free one included.
Filmmakers, creatives, producers, editors, directors and AI artists. It is not a marketplace: every profile goes through a selection process.
You open the need and receive vetted profiles, instead of messaging ten contacts and waiting for a reply.
Local crews in more than 20 countries, with permits and logistics sorted, to shoot where you have nobody you trust.
Edit, colour, sound, motion and visual effects when your suite is full and the deadline will not move.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
The platform is paid per workspace, not per person, so bringing freelancers and clients in does not change the invoice. If you also commission production from us, it is quoted per project.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. For a production company, PRO is the plan that changes something: CRM, Cost Control and Analytics are exactly what LITE leaves out, and they are the three modules that turn the tool into a way of protecting the margin rather than just a place to keep shoots. See the full plan comparison.
Not on this page: here Play is the software you run your business with. PLAY /Services exists, and it produces, but it only comes in when you ask for it as extra capacity. The relationship with your client stays yours.
Yes, through Cost Control and Analytics, available from the PRO plan. Budget and spend are charged inside the project, so the margin comes from what was actually spent rather than an estimate afterwards.
Yes, on the PRO plan and at no extra cost. Opportunities, quotes and digital contracts connect to the project that delivers them, so there is nothing to retype from what was sold.
With PLAY Talent: you open a talent call and receive vetted profiles from a network of more than 1,200 professionals. If you would rather delegate the whole delivery, PLAY /Services comes in as an extension of your team.
No. External collaborators are unlimited on LITE, PRO and Enterprise. Only internal users are counted: 3 on LITE, 5 on PRO and custom on Enterprise.
In the workspace library, AI-tagged and searchable, with public links for delivery. That is what stops you setting up a new transfer every time a client asks for an old take.
LITE free, PRO 149 € per workspace per month with 5 users included and 19 € per extra user, custom Enterprise. Annual billing works out at 10 months and extra storage costs 29 €/TB per month.
Open a free LITE workspace and take one whole shoot through from start to finish, with its budget and its expenses. With one closed project inside you can compare what you thought it cost with what it cost.
Budgets, costs, expenses and purchase orders per project
From opportunity to project without retyping, inside the PRO plan
The network of more than 1,200 vetted professionals for covering a peak
The same system seen from whoever sells rather than whoever delivers
Video production software for marketing teams: hold the calendar, reuse footage and defend the line item with real cost per piece..
B2B video production: content for every stage of a long cycle and for a whole buying committee.
UGC production with vetted creators, clear usage rights and a consistent finish.
Corporate video production: stages, approvals with the board and legal, timelines and real cost per piece.
Get started
Open your workspace free and take one whole shoot through, with its budget and its expenses. And when the calendar fills up, the talent network is already inside.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.