Solutions
The same system, told from where you stand
Producing video looks nothing alike depending on who you are. These pages tell the same story from six different vantage points: your type of company, your industry, your role, your team, or the format you have to ship this month.
By type of client
The same system looks quite different depending on where you stand.
For your brand
Video production for brands: use the platform free, hire production per project, or have it all integrated with one partner. Get started today.
For your startup
Video production for startups with no in-house team and no agency budget. A free platform and production per project at a fixed cost.
For your agency
Video production software for agencies: several clients, margin per account and extra capacity when the peak does not fit. Start free with LITE.
For your production company
Software for production companies: budget, real cost and margin per shoot, a sales CRM and talent for the peaks. Start free on the LITE plan.
For freelancers
A platform for freelance video professionals: quote, deliver and get paid like a big team, and cover what you cannot reach with vetted talent. Free.
By industry
The context, the constraints and the kinds of content each industry actually needs.
Technology
Video production for technology: explain a product that changes every sprint, reuse footage and control the cost. Start free with LITE.
Healthcare
Video production for healthcare: traceable sign-off with medical and legal, classified footage and real cost per piece. Start free with LITE.
Consulting
Video production for consulting: expert content without burning the partners' diaries and without breaking confidentiality. Start free.
By type of company
Who you sell to decides what content you need, and in what order.
B2B
B2B video production: content for every stage of a long cycle and for a whole buying committee. A free platform and production per project.
B2C
B2C video production: many variants per piece, several channels and a calendar that never stops. A free platform and production per project.
B2B2C
B2B2C video production: material for your channel and for the end consumer, with the brand under control even when somebody else distributes. Start free.
B2G
B2G video production: justifiable spend, accessibility and delivery on the tender's date. A free platform and production on a transparent rate card.
By role
The targets and the headaches of a particular job, not of the company as a whole.
Marketing
Video production software for marketing teams: hold the calendar, reuse footage and defend the line item with real cost per piece.
Project management
Video project management with the real status of every piece, the dependencies and the cost in one system. Start free with LITE.
Operations
Video production seen as a process: unit cost per piece, fewer suppliers and one approval circuit. Start free with LITE.
Sales
Video for sales teams: the right piece, current and shareable in a link, instead of a folder nobody opens. Start free with LITE.
Product
Video for product teams: explain features and update only the block that changed with each release. Start free on the LITE plan.
IT
Play for IT: files in the EU, encryption in transit and at rest, role-based permissions, SSO and SAML on Enterprise, GDPR and a DPA. Start free with LITE.
HR
Video for HR: employer branding, onboarding and internal comms, with consent and material under control. Start free on the LITE plan.
Legal
Play for legal: which version was approved, who approved it and with what rights, inside the same system the video lives in. Start free with LITE.
By type of video
What each format demands in production, and how long it really takes.
Commercial
Commercial production: the shoot, versions by duration and market, and delivery on time with the cost under control. Start free on the LITE plan.
UGC
UGC production with vetted creators, clear usage rights and a consistent finish. Handle the volume without losing control of the brand.
Corporate video
Corporate video production: stages, approvals with the board and legal, timelines and real cost per piece. Start free on the LITE plan.
Events
Event filming with a local crew, fast aftermovie delivery and cutdowns for social. All the material stays tagged and reusable.
Interviews
Interview filming planned in blocks so one session yields several pieces, with transcription, cutdowns and material searchable months later.
Animation
Animated video production: when animating beats shooting, how the process works and what gets decided before starting. Start free with LITE.
Motion graphics
Motion graphics production: explain data, processes and interfaces with templates that update without remaking the piece. Start free with LITE.
2D
2D video production with a style of its own: characters, illustration and a recognisable visual voice reused piece after piece. Start free.
3D
3D video production: show a product that does not exist yet, from any angle and in any finish. The model gets paid for once.
Product
Product video production in blocks, to update only what changes. Packshots, demos and ecommerce listings with reusable footage.
Branded content
Branded content production: stories worth watching on their own, with the brand present without interrupting. From concept to per-channel distribution.
Testimonial
Testimonial video production: filming where the customer is, releases settled and cutdowns for every sales stage. Start free with LITE.
By team
How Play fits each function in the production workflow.
Creative
Play for creative: less production and approval admin, more time on the concept. A structured brief and feedback on the piece itself.
Production
Play for production: set expenses charged the same day, suppliers coordinated and the shoot's status without reporting separately. Start free with LITE.
Post-production
Play for post-production: feedback anchored to the second, ordered versions and findable material. Fewer lost iterations, more time editing.
Generative AI
Where AI genuinely helps in video production and where it does not: briefing, organisation, tagging and variants. No text-to-video promises.