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Company type / B2G

B2G video production: justifying the spend is part of the job

On a public contract, delivering is not enough. You have to show what was done, what each line item cost and that the piece is accessible. Play leaves that record on its own.

LITE plan free forever. Files on EU servers and a signed DPA.

Updated: September 2026

Who this page is for

This page is for anyone producing video for public bodies, whether from inside an organisation or as an awarded supplier. Content here carries two demands that do not appear in other models: every euro has to be justifiable, and accessibility and the tender's deadlines have to be met. Play has two pieces that work separately or together: Play Platform, where the budget, the spend and the sign-offs stay documented inside the project; and PLAY /Services, the team that produces on a transparent rate card. You can start free with the platform alone.

What holds back anyone producing for the public sector

It is not the production. It is everything that has to be evidenced around the production, and that almost never gets planned.

Justifying the spend happens at the end, by hand

The tender asks for a breakdown by line item and the project ran on separate invoices from several suppliers. Reconstructing what was spent on what, months later, costs days of work nobody budgeted for.

Budget, charged spend and purchase orders inside the project from day one.

The tender's deadline does not move

A sign-off round dragging two weeks on a commercial campaign is an annoyance; on a public contract it can be a breach. And the sign-offs here are several, and in writing.

Approvals on the piece itself, by version and dated, with no parallel email rounds.

Accessibility gets remembered at the end

Subtitles, audio description, contrast and sign language appear in the tender and get solved at the last minute, once the edit is locked and everything costs twice as much.

Accessibility requirements go into the brief, not into the delivery.

Every body asks for the material in its own format

One delivery for the portal, another for social, another for the archive, each with its own encoding and naming. The deliverables list is as long as the project itself.

Variants planned from the brief and delivered from a single library.

How B2G video production works at Play

Play is a Production-Tech company: software and a production team in the same house. Here what weighs most is that the traceability comes as standard rather than having to be rebuilt.

Way 1

Platform only

You produce with your team or your awarded suppliers, and use Play so the spend and the sign-offs stay documented from the start.

  • Briefs, tasks and a production calendar
  • Media library with AI tagging
  • Videofeedback and approvals by version
  • Unlimited external collaborators

Free on the LITE plan

See Play Platform
Way 2

Production only, as and when you need it

You commission the production on a transparent rate card based on real costs, which is exactly what a file needs in order to justify itself.

  • End-to-end production with an Account Manager
  • Creative, shooting and post-production
  • Local talent in whichever market it takes
  • A fixed quote per project

Per project, on a transparent rate card

See PLAY /Services
Way 3

Everything together, one partner

The platform is the system the file lives in and our team produces inside it, with one point of contact for the whole contract.

  • Everything in way 1 and way 2
  • Platform included at no cost with the services
  • Cost and status traceable in the same place
  • A flat production discount on the Enterprise plan

Platform included, production per project

Talk to the team

The three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.

What gets produced for the public sector with Play

The formats that appear most in tenders, and how each one gets made.

Common formats in public procurement and how they get made with Play.
FormatWhat it is commissioned forHow PLAY /Services makes it
Institutional campaignInforming or raising awareness about a measure or a service.End-to-end production with creative direction and versions per channel.
Public informationExplaining a procedure, a grant or a right in plain language.A script reviewable in blocks, and motion for what cannot be filmed.
Annual report and accountabilityGiving the year's results a life beyond the printed report.Motion with the data on screen and an institutional voice, in several languages.
Coverage of events and sessionsDocumenting public events and distributing them through owned channels.A local crew, upload to the workspace and cutdowns piece by piece.
Training for public staffGetting a new procedure to every office in the same form.Filmed in reusable modules, updatable as the rules change.
European projectsMeeting the communication obligations of a funded programme.Multi-country production with local talent and deliverables per partner.

What you get from each part

This is what genuinely matters when the client is a public body.

Charged and justifiable spend

Budget, committed spend, expenses and purchase orders inside the project, with invoices and receipts digitised. The breakdown by line item comes from what was actually spent.

Sign-off history

Every comment anchored to its version and its second, with author and date. The traceability a file needs is already built by the time you finish.

A calendar against the tender's deadline

Stages, owners and delivery queues in a shared view, to see in advance whether a sign-off is going to eat the date.

Role-based permissions

Who sees what inside the workspace, with expiring review links and an activity log.

Hosted in the EU

Files on EU servers, encrypted in transit and at rest, with regular backups and a signed DPA.

A library of deliverables

Every version and delivery format in one place, tagged, so a request can be answered without searching through drives.

A transparent rate card

A fixed quote based on real costs, with the breakdown a file needs in order to justify itself.

Accessibility from the brief

Subtitles, audio description and accessible versions planned before shooting, not solved at the last minute.

Multi-country production

Local talent in more than 20 countries, useful on European projects with partners and deliverables per country.

A single Account Manager

One point of contact for the whole contract, which is what a procurement body expects to find.

Brief to publication in four steps

The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.

  1. You say what you need

    You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.

  2. You settle scope, cost and who does it

    This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.

  3. It gets produced and approved inside the platform

    Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.

  4. It is delivered, and it stays

    The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.

More than 350 brands and agencies already produce this way

videos made
+10,000
working professionals
+1,200
countries
+20
brands and agencies
+350

EIT Urban Mobility

Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.

projects
+25
cities
+20
production days
+80
pieces delivered
+96

Revlon Professional

A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.

video and photo projects
+25
cities
+15
production hours
+70
pieces delivered
+50

The full case studies, with the detail of each production, are on the services page. Download the full case studies.

What it costs

There are two costs and they are independent. The platform is paid per workspace, not per person. Production is quoted per project on a transparent rate card.

For a first file

LITE

0 €

  • Up to 3 internal users
  • Unlimited external collaborators
  • 250 GB of media
  • Production and collaboration modules
Recommended for public procurement

PRO

149 €/month /workspace

  • 5 users included, 19 € per extra user
  • Unlimited external collaborators
  • 1 TB of media included
  • Cost Control, Analytics and AI tagging
Several bodies or programmes

Enterprise

Custom

  • Volume discounts on users and storage
  • SSO, SAML and SLA
  • Account Manager and migration included
  • A flat 10 % off production services from 15 users

If you produce with us, the platform costs you nothing

Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.

Annual billing works out at 10 months. Extra storage at 29 €/TB per month. For work with public bodies, PRO is the plan that brings what is needed: cost control and analytics are exactly what turn justifying the spend into a report that is already written, rather than days of work when the file closes. See the full plan comparison.

Frequently asked questions about video production for the public sector

How do I justify the spend on a public contract?

The budget, the committed spend, the expenses and the purchase orders are charged inside the project, with invoices and receipts digitised. The breakdown by line item comes from what was actually spent, so there is nothing to reconstruct by hand when the file closes.

Is there a record of the sign-offs?

Yes. Every comment is anchored to a version and a specific second, with author and date. It is the traceability a file needs, built during the project rather than afterwards.

Do you cover the accessibility requirements?

Accessibility requirements go into the brief, before shooting: subtitles, audio description and accessible versions are planned alongside the other deliverables rather than solved once the edit is locked.

Where are the files hosted?

On EU servers, encrypted in transit with TLS 1.2 or higher and at rest with AES-256, with role-based permissions, expiring review links, an activity log, regular backups and a signed DPA.

Is the rate card usable in a tender?

Production is quoted on a transparent rate card based on real costs, so the breakdown is the one a procurement body expects to see, and the figure is known before starting.

Does it work for European projects with several partners?

Yes. PLAY /Services activates local crews in more than 20 countries, with deliverables per country and a single Account Manager as the point of contact, which is what a funded programme's communication obligations usually require.

Can I use the platform without hiring production?

Yes. The LITE plan is free and works with your in-house team or with your awarded suppliers, who join as external collaborators without taking a licence.

How do I start?

Open a free LITE workspace and take one whole file through from the beginning, with its budget and its sign-offs. The difference shows when you come to justify it, which is always when the pressure is on.

Get started

The world has changed. Your production should too

Open your workspace free and take one whole file through it, with its budget and its sign-offs. Justifying stops being a separate job at the end.

No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.