Reviewing the cut is one stage. Before it there is a brief, a budget and a shoot, and after it there is a cost to justify. Play covers all three in the same place.
LITE plan free forever. Unlimited external collaborators on every plan.
Updated: September 2026
Wipster is video review and approval software: it centralises the cuts, collects comments synced to timecode, controls versions, integrates with editors and lets you publish the finished piece. Play Platform includes that review, with videofeedback and public links, and adds briefing, tasks, calendar, budgets, cost control, talent management and access to production services. The practical difference: with Wipster you need another three or four tools around it, with Play you work in one.
You are a small post-production team, your whole flow goes through the editor, and all you need is a clean place for the client to comment on the cut and approve it.
The problem is not approving the final cut: it is planning, budgeting, coordinating external teams and knowing what each project costs.
They agree on review and on the library. They part company on everything that happens before the first cut, and on everything to do with money and teams.
| Capability | Play | Wipster |
|---|---|---|
| Video review and approval with comments | YesVideofeedback on the piece | YesComments synced to timecode |
| Version control on a piece | YesEach cut is an ordered version | Yes |
| Media library and public links | YesOn every plan, LITE included | Yes |
| Integration with video editors | NoIntegrations, API and MCP in development | YesOne of its strong cards |
| Publishing straight to channels from the tool | No | Yes |
| Automatic AI tagging of video | YesFrom the PRO plan | No |
| Structured briefing and project planning | YesBriefing assisted by KAMI AI | No |
| Tasks, delivery queues and a production calendar | Yes | No |
| Budgets, rate cards and cost control | YesCost Control, expenses and purchase orders | No |
| CRM, opportunities and sales funnel | YesBuilt for production companies and agencies | No |
| Talent management: professional network and talent calls | YesMore than 1,200 vetted professionals | No |
| Production services you can hire | YesPLAY /Services, in the same environment | No |
| Priced per workspace rather than per user | Yes149 €/month with 5 users included | NoPriced per user per month |
Wipster is a video review and approval platform. Its main job is to centralise a project's cuts so that client and crew can leave comments synced to timecode, compare versions and approve the piece without email chains. It integrates with video editors and lets you publish the finished piece. It sits in the review software category, priced per user per month.
Play is a Production-Tech company. It combines three pieces in one flow: Play Platform, the software where production is planned, managed, approved and optimised; PLAY /Services, the creative, production and post-production team that makes the content; and KAMI AI, the assistant that structures briefs, organises projects and tags footage. Play comes out of having run more than 10,000 video projects, so the platform reflects how a production actually works, not only its review stage.
A DAM only stores. A project tracker only organises tasks. Review software like Wipster only covers one stage of the process. And a traditional production service hands you the video but gives you no platform and no control. Play is the only option that puts platform, services and AI in a single flow, from brief to publication.
They all start from the same point: Wipster begins once there is already a file to review. Production begins a long way before that.
In Wipster you upload material that already exists. Everything before it — the brief, the budget, the shoot calendar and who does what — lives in email, spreadsheets and a general-purpose project tracker. In Play a project starts as a structured brief that KAMI AI helps assemble, and the tasks, the calendar and the delivery queues come out of it.
Fewer tools to maintain and one source of truth about where each piece stands.
Play includes budgets, a rate card, cost control, expenses and purchase orders inside the same project where you review the videos. When you close the piece you know what it cost, rather than estimating afterwards from separate invoices.
Real cost per project and per account, without rebuilding it at month end.
The price multiplies with every person who comes in to work. Video production is mixed-team work: freelancers, production companies, agencies, the client. Play charges 149 € per workspace per month with 5 internal users included, and external collaborators are unlimited on every plan, the free one included.
You can invite a whole external crew without the invoice changing.
When capacity runs short, review software still leaves the problem with you: find a production company, request quotes, coordinate. Behind Play there is a network of more than 1,200 vetted professionals and an in-house creative, production and post-production team in Barcelona, Madrid and Toronto.
You scale content volume without building an internal team or opening a procurement process.
Wipster is not a bad tool, it is a tool with a specific scope, very well solved inside it.
Play charges per workspace and Wipster per user. So the comparison is not settled by the entry price, but by working out how many people need to get in.
0 €
149 €/month /workspace
Custom
Annual billing works out at 10 months. Extra storage at 29 €/TB per month.
| Internal team size | Play | Wipster |
|---|---|---|
| 3 people | 0 € on LITE · 250 GB | 75 $ on Teams · 25 $ per user |
| 5 people | 149 € on PRO · 1 TB and every module | 125 $ on Teams |
| 10 people | 244 € on PRO · 149 € plus 5 extra users | 250 $ on Teams |
| 15 people | 339 € on PRO · or Enterprise with a discount | 375 $ on Teams |
| 30 external collaborators | 0 € extra · unlimited on every plan | Free only if they review by link · paid as users |
To be straight about it: for a team of three editors who only need to review video, Wipster is cheaper and its integration with the edit is better than Play's, which today has none. Play stops being comparable from the moment you add up what it replaces: the project tracker, the cost spreadsheet, the CRM, and a per-seat licence for every external collaborator. See all of Play's plans and add-ons.
There is no need to cut over in one go. The usual way to switch is to open Play with the next project and let Wipster wind down on its own as the ones already running close.
The LITE plan is free, allows 3 internal users, unlimited external collaborators and 250 GB. Enough to run a real project, not a demo.
Download the cuts from your projects in flight and upload them to Play. On PRO you can buy assisted migration, and on Enterprise it is included.
External people, whether client, freelancer or production company, come in without taking a licence. This is where most teams feel the change from per-seat pricing.
Briefing, tasks, calendar, budgets and cost control. This is the step that lets you drop the project tracker and the spreadsheet too.
Keep the account as a reference archive for as long as you need, and cancel once no new material is going in.
Yes. Play covers the video review and approval that most teams use Wipster for, with a media library, public links and videofeedback, and adds planning, budgets, cost control and talent management. It is a broader alternative, not a clone.
Wipster is video review software: it covers the stage from the first cut to approval. Play is a production system: it covers brief to publication, that stage included, and it also connects to real production services.
Play has a free LITE plan, a PRO plan at 149 € per workspace per month with 5 users included and 19 € per extra user, and a custom Enterprise plan. Wipster charges per user: its Teams plan is published at 25 $ per user per month, with a 10 % discount on annual billing. From six or seven internal users, Play usually costs the same or less and replaces several tools.
Yes. Play's Media Library includes videofeedback and public links so the client can comment without needing an account, available on the free plan too.
Not yet. Integrations, the API and MCP support are in development. If your workflow depends on uploading cuts from the edit itself, Wipster has the advantage on that point today.
Yes. External collaborators are unlimited on LITE, PRO and Enterprise. Only internal users are counted: 3 on LITE, 5 on PRO and custom on Enterprise.
No. Wipster allows publishing from the tool itself and Play does not. In Play the approved piece stays in the library, tagged and ready to download or share by link.
Open a free LITE workspace, upload the material from projects in flight, invite the team and the external collaborators, and switch on the production modules. The usual route is to start with a new project and close Wipster once the open ones finish.
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Try the Wipster alternative that does not stop at review. Briefing, tasks, media, costs and talent in one place, with unlimited external collaborators from day one.
No card required. 250 GB and unlimited collaborators on the free plan. More than 350 brands and agencies already produce with Play.