Ziflow reviews any format with staged workflows. Play specialises in video production and goes all the way to the budget, the real cost and the crew that shoots.
LITE plan free forever, with 250 GB and unlimited external collaborators.
Updated: September 2026
Ziflow is a proofing platform: it reviews and approves more than 1,200 file types, from a banner to packaging to a video, with staged approval workflows, pixel-level comparison and unlimited reviewers. Its strength is the breadth of formats and the rigour of the approval circuit. Play Platform reviews video with videofeedback and public links, and adds what Ziflow does not cover: briefing, tasks, calendar, budgets, cost control, talent management and production services. The practical difference: Ziflow approves creative work of any kind, Play produces video from start to finish.
You approve creative work in many different formats, not only video, and you need staged approval circuits, with white labelling, e-signature or formal process compliance.
What you produce is video, on a recurring basis, and the problem is not only approving it: it is planning it, budgeting it and finding someone to shoot it.
Both charge per account rather than per seat, so the comparison is not about licences. It is breadth of formats against depth in video production.
| Capability | Play | Ziflow |
|---|---|---|
| Review and approval with comments | YesVideofeedback on the piece | YesMore than 1,200 file types |
| Pixel-level version comparison | NoComparison by version, not pixel by pixel | Yes |
| Configurable staged approval workflows | PartialApproval by version and by role | YesUp to unlimited on Enterprise |
| E-signature and white labelling | No | YesOn the Enterprise plan |
| Unlimited external reviewers | YesOn every plan | YesOn every plan, the free one included |
| Automatic AI tagging of video | YesFrom the PRO plan | PartialReviewAI on the Enterprise plan |
| Structured briefing and project planning | YesBriefing assisted by KAMI AI | No |
| Tasks, delivery queues and a production calendar | Yes | No |
| Budgets, rate cards and cost control | YesCost Control, expenses and purchase orders | No |
| CRM, opportunities and sales funnel | YesBuilt for production companies and agencies | No |
| Talent management: professional network and talent calls | YesMore than 1,200 vetted professionals | No |
| Production services you can hire | YesPLAY /Services, in the same environment | No |
| Flat pricing per account rather than per user | Yes149 €/month per workspace | YesPer-account plans with users included |
Ziflow is a platform for reviewing and approving creative work, what the industry calls proofing. It supports more than 1,200 file types, compares versions at pixel level, organises staged approval circuits and allows unlimited reviewers. It is especially strong where the approval process has to be formal and traceable: regulated brands, packaging, campaigns with many stakeholders. Its pricing is flat per account, with users included depending on the plan.
Play is a Production-Tech company. It combines three pieces in one flow: Play Platform, the software where production is planned, managed, approved and optimised; PLAY /Services, the creative, production and post-production team that makes the content; and KAMI AI, the assistant that structures briefs, organises projects and tags footage. Play comes out of having run more than 10,000 video projects.
A DAM only stores. A project tracker only organises tasks. Review software like Ziflow only covers one stage of the process, even if it covers it for a great many formats. And a traditional production service hands you the video but gives you no platform and no control. Play is the only option that puts platform, services and AI in a single flow, from brief to publication.
There is no business-model difference here, because both charge per account. The difference is one of scope.
Ziflow approves a banner, a package and a commercial with the same rigour, and that is worth a lot in a brand that reviews everything. Play only knows about video production, and that is why it ships what horizontal proofing cannot: shoot queues, video briefing, a production rate card and a talent network.
Fewer formats covered, and the whole video cycle instead of only its approval.
Play includes budgets, a rate card, cost control, expenses and purchase orders inside the same project where the video is reviewed. When you close the piece you know what it cost, rather than estimating afterwards from separate invoices.
Real cost per project and per account, without rebuilding it at month end.
In Ziflow you upload something that already exists. The brief, the budget, the shoot calendar and who does what live outside. In Play a project starts as a structured brief that KAMI AI helps assemble, and the tasks, the calendar and the delivery queues come out of it.
One source of truth about where each piece stands, not only whether it is approved.
When capacity runs short, the best approval circuit in the world does not shoot anything. Behind Play there is a network of more than 1,200 vetted professionals and an in-house creative, production and post-production team in Barcelona, Madrid and Toronto.
You scale content volume without building an internal team or opening a procurement process.
Ziflow is very good at what it does. The question is whether your problem is approving or producing.
Both charge per account, with users included, so here the comparison is direct and does not depend on the size of the team.
0 €
149 €/month /workspace
Custom
Annual billing works out at 10 months. Extra storage at 29 €/TB per month.
| Tier | Play | Ziflow |
|---|---|---|
| Free | LITE · 3 internal users, unlimited external, 250 GB | Personal · 2 users, 2 GB, 1 workflow stage, unlimited reviewers |
| Entry paid tier | PRO 149 € · 5 users, 1 TB, every module | Standard 199 $ · 15 users, 1 TB, 2 workflow stages |
| Next tier up | PRO + 19 € per extra user | Pro 329 $ · 20 users, 2 TB, 3 stages |
| Enterprise | Custom · SSO, SAML, SLA and migration included | Custom · 25+ users, 4 TB+, unlimited stages, SSO/SAML |
To be straight about it: Ziflow's free plan includes unlimited reviewers, and its entry paid tier comes with more internal users than Play's PRO. If all you need is to approve creative work, Ziflow is a solid option and Play does not match its breadth of formats. The comparison changes when the approval has to be joined by the project tracker, the cost spreadsheet and whoever shoots. See all of Play's plans and add-ons.
If you approve more than video, you probably will not migrate entirely, and that is fine: what moves is the video production.
The LITE plan is free, allows 3 internal users, unlimited external collaborators and 250 GB. Enough to run a real project, not a demo.
Brief, tasks, media, versions, approval and cost. It is the only way to see which part of the Ziflow circuit stops being needed.
Client, freelancers and production company come in without taking a licence, just like Ziflow's reviewers.
This is the module with no equivalent in proofing, and the one that makes the comparison more than two approval tools.
The usual split: video in Play, and in Ziflow whatever is not video if your brand reviews packaging, print or regulated material.
For video production, yes. Play covers video review and approval with videofeedback and public links, and adds briefing, tasks, budgets, cost control and talent management. For approving creative work in many different formats with formal staged circuits, no: that is Ziflow's ground.
Ziflow is wide: it approves more than 1,200 file types with staged workflows. Play is deep in one thing: complete video production, from brief to publication, with its budget and its crew.
Both charge per account. Play: LITE free, PRO 149 € per workspace per month with 5 users included, custom Enterprise. Ziflow: a free Personal plan with 2 users and 2 GB, Standard at 199 $ a month billed annually with 15 users, Pro at 329 $ with 20 users, and custom Enterprise.
No. Ziflow includes unlimited reviewers on all its plans, the free one included, just as Play includes unlimited external collaborators. On this point the two models agree.
No. Play organises the versions of a piece and collects feedback on each one, but it does not do pixel-by-pixel comparison. If that is part of your quality control, Ziflow has a clear advantage.
In a simpler form. Play approves by version and by role within the project, not through configurable multi-stage circuits like Ziflow's, which reach unlimited on its Enterprise plan.
Yes, and if your brand reviews formats other than video that is the sensible setup: Play to produce the video and Ziflow for the approval circuit on everything else.
Open a free LITE workspace, take a whole video project through, invite the team and the external collaborators, and switch on budgets and cost control. The usual route is to split by format rather than migrate entirely.
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