Organise your content free from day one and commission the pieces when you need them, on a fixed quote. No retainer, no annual commitment.
LITE plan free forever. The platform is included with the production services.
Updated: September 2026
This page is for startups that need video to sell, to raise a round or to explain the product, and that have neither an in-house video team nor the budget for an agency retainer. Play has two pieces that work separately or together: Play Platform, the software where content is planned, approved and stored, with a free plan; and PLAY /Services, the team that shoots, quoted per project. You can use only the platform, commission a single piece, or both once the volume calls for it.
It is not a shortage of ideas or of urgency. It is that video is bought as though you were a large company, and you are not one yet.
Finding a production company, explaining the product three times, waiting for proposals in different formats and negotiating takes two weeks before a single frame exists. When the video was for Tuesday's launch, the process has already cost you the launch.
One point of contact and a fixed quote on a transparent rate card before anything starts.
Agencies work well with steady volume and monthly billing. A startup produces in bursts: three pieces before a round and none for two months. Paying a fixed fee for capacity you do not use is money leaving the runway.
No compulsory monthly fee: the platform is free and production goes per project.
In most startups the video is handled by whoever handles marketing, who also handles content, events and the website. There is nobody to chase versions, gather feedback from founders and product, and archive the rushes.
AI-assisted briefing, approvals on the piece itself, and automatic archiving.
A full Drive, expired WeTransfer links, and the master of the product video on the laptop of a freelancer who no longer works with you. Six months later you shoot something that already existed.
250 GB of library on the free plan, tagged automatically and searchable.
Play is a Production-Tech company: software and a production team in the same house. You start wherever you need to today and add more as the volume grows, without changing systems.
You produce with your team, with freelancers or with whoever already helps you, and use Play so nothing gets lost. Free from day one.
Free on the LITE plan
See Play PlatformYou commission the specific piece you need for the launch or the round, on a fixed quote and with no commitment afterwards.
Per project, on a transparent rate card
See PLAY /ServicesOnce content becomes recurring, the platform is your system and our team produces inside it, with one point of contact.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
The formats that genuinely move the needle in a young company, and how each one gets made.
| Format | What a startup uses it for | How PLAY /Services makes it |
|---|---|---|
| Product video | Explaining what the product does on the homepage, in the demo and in sales. | Script, screen recording or a shoot, and assets reusable in your library. |
| Investor video | Backing up the deck, telling the team and market story before a round. | Creative direction, founder interviews and an edit with data on screen. |
| Social | Sustaining the vertical calendar without burning out one person. | Editors who specialise in each channel's native format. |
| Customer testimonial | Social proof for sales, the website and acquisition campaigns. | Interviews shot in the customer's own city with a local crew. |
| Motion graphics | Explaining the product, integrations or data without setting up a shoot. | Full post-production: edit, motion, sound and per-channel versions. |
| Employer brand and culture | Attracting talent while nobody knows the brand yet. | A light office shoot and cutdowns for social and job ads. |
Play has more modules than you need today. This is what a startup actually uses in its first year with the tool.
3 internal users, unlimited external collaborators and 250 GB. No card and no time limit. Enough to carry a whole first year of content.
All the material in one place, with automatic AI tagging. The product video's master stops living on somebody's laptop.
Founders, product and sales comment on the piece itself. No more email thread with five contradictory opinions.
Your freelancers and your agency join the workspace without taking a licence, on every plan including the free one.
It turns a loose idea into a structured brief with formats, markets and dates. Less time assembling documents nobody reads.
Budget and spend per project from the PRO plan, for when the content line has to be justified to the board.
A transparent rate card based on real costs. You know what it costs before starting, and there is no monthly fee behind it.
We look at the objective and the budget to tell you which piece is worth making and which one is not needed. We do not produce videos for the sake of it.
Crews in more than 20 countries, useful the day you need to shoot a testimonial in a customer's city without arranging a trip.
Edit, colour, sound and motion, plus hybrid AI production to get several versions out of the same piece.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
There are two costs and they are independent. The platform is paid per workspace, not per person. Production is quoted per project.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. For a startup, LITE is usually enough for quite a while: three internal people, unlimited external collaborators and 250 GB cover a first year of content. The jump to PRO comes when you need cost control and analytics to defend the line item. See the full plan comparison.
Yes. The LITE plan is free and does not expire: 3 internal users, unlimited external collaborators and 250 GB of media, with briefs, tasks, calendar, library and videofeedback. It asks for no card.
It depends on the format and the scope, and it is quoted per project on a transparent rate card based on real costs, so you know the figure before starting. There is no monthly fee or annual commitment attached to production.
No. You can use Play as a platform alone, with your team, your freelancers or the agency you already work with. If one day you need us to shoot, it is in the same environment, but it is not a requirement.
Yes, and that is exactly the case where an agency retainer does not pay off. The platform is free while you are not producing, and production is paid for only when you commission it.
Yes. External collaborators are unlimited on LITE, PRO and Enterprise. Only internal users are counted: 3 on LITE, 5 on PRO and custom on Enterprise.
The timeline is fixed with the scope, before starting, and lives inside the project alongside the budget. What does shorten from day one is the part before it: the briefing and the search for a supplier, which is where a startup usually loses most time.
The finished piece and the raw footage stay in your workspace library, tagged and ready to reuse. They do not stay on the production company's drive.
Open a free LITE workspace, upload what you already have and organise the next piece. If you need it shot, tell us and we will send a fixed quote.
Video production software for agencies: several clients, margin per account and extra capacity when the peak does not fit.
Software for production companies: budget, real cost and margin per shoot, a sales CRM and talent for the peaks.
Video production software for marketing teams: hold the calendar, reuse footage and defend the line item with real cost per piece..
B2B video production: content for every stage of a long cycle and for a whole buying committee.
Get started
Open your workspace free and order the content you are already producing. And when it is time to shoot, we send a fixed quote with no retainer behind it.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.