An event is filmed once and yields material for months. The usual outcome is delivering the recap and losing the rest. Play keeps it all classified from the same day.
LITE plan free forever, with a 250 GB library.
Updated: September 2026
This page explains how event coverage gets made and why the return depends on what happens afterwards. The filming cannot be repeated, the aftermovie is asked for in a hurry, and the rest of the material — which is most of it — usually goes unused. Play has two pieces that work separately or together: Play Platform, where the material lands the same day, tagged and searchable; and PLAY /Services, with local crews in more than 20 countries. You can start free with the platform alone.
It is not lost for want of material. It is lost because nobody looks at it again.
You pay for two days of filming and use three per cent of it. The full talks, the attendee interviews and the b-roll stay on a drive nobody opens.
All the material tagged with AI and searchable, not only the recap piece.
The recap is wanted for the next day, so it gets cut from whatever turns up first. The good material appears a week later, when nobody is going to publish it.
Upload to the workspace from the event itself, so selection starts without waiting for delivery.
Attendees and speakers are filmed with no clear record of who authorised what. Publishing a particular face months later means relying on memory.
Agreements and releases stored on the project record, next to the material.
A different supplier per city, another brief, another editing standard. The Madrid one and the Berlin one look nothing alike even though they are the same format.
Local talent in more than 20 countries under one brief and one Account Manager.
Play is a Production-Tech company: software and a production team in the same house. For events the biggest change is that the material enters the system the same day.
Your team or your usual supplier films, and everything lands in the workspace the same day, tagged and ready for cutdowns.
Free on the LITE plan
See Play PlatformYou commission the coverage with a local crew, the aftermovie and the cutdowns, on a fixed quote before the event.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your event archive and our team covers wherever they are held, to the same standard.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
More pieces than usually get commissioned, and nearly all from the same material.
| Piece | What it is for | When it gets made |
|---|---|---|
| Aftermovie | A recap for social and for selling the next edition. | Fast delivery, between 24 and 72 hours depending on scope. |
| Full talks | Valuable content for the website, an owned channel and later acquisition. | Edited per session, with titles and subtitles. |
| Cutdowns for social | Sustaining presence for weeks off a single shoot. | Vertical clips pulled from talks and b-roll. |
| Attendee testimonials | Social proof for selling the next edition or the product. | Short interviews filmed during the event. |
| Sponsor video | Justifying the return for whoever paid to be there. | A selection of shots per brand, delivered separately. |
| B-roll archive | Feeding future pieces without filming again. | Tagged and stored, available months later. |
What makes an event pay off beyond the recap.
What is filmed uploads into the project during the event, so selection starts before the day is over.
Speakers, moments and b-roll stay searchable, which is what makes cutting down months later possible without reviewing hours of footage.
The authorisations from attendees and speakers live next to the material they refer to.
Which piece goes out first and when, shared with whoever runs social and with the supplier.
Sponsors and speakers review their own part through an expiring link, with no access to the rest of the material.
Budget and spend inside the project, comparable across editions and across cities.
Talent in more than 20 countries, so covering another city does not mean finding a supplier or paying for travel.
The aftermovie cut to the short deadline the format demands, without sacrificing the rest of the cutdowns.
The social clips are planned before the event, not improvised from whatever happened to be filmed.
The same brief and the same Account Manager, so the Madrid event and the Berlin one look alike.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
The platform is paid per workspace. Coverage is quoted per event, with the cutdowns included from the start.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. With events, storage decides it: two days of filming fill a good part of LITE's 250 GB, so as soon as there is more than one event a year PRO's terabyte stops being optional. See the full plan comparison.
Between 24 and 72 hours depending on the scope and the number of cameras. The short deadline is part of the format, which is why the material should enter the system during the event rather than at the end.
Full talks, vertical clips for social, attendee testimonials, sponsor video and a b-roll archive for future pieces. That is where most of the return sits, and where most material gets lost.
Yes. PLAY /Services activates local crews in more than 20 countries, with the same brief and the same Account Manager, so coverage in one city and another look alike.
The agreements and releases from attendees and speakers are stored on the project record, next to the material. Publishing a particular contribution months later stops depending on remembering who signed what.
If it is in your library, yes. It stays AI-tagged and searchable, so the promo piece for the next edition can be cut from the previous one without reviewing hours of rushes.
Quite a lot: two days with several cameras fill a good part of the free plan's 250 GB. With more than one event a year the PRO plan's terabyte is worth having, with additional storage at 29 € per TB per month.
Open a free LITE workspace and upload the material from the last event. Seeing what was filmed and never used usually decides the brief for the next one.
The format filmed most at an event and used least
How the library, the AI tagging and the links work
Volume, speed and average cost per piece
The three ways of working with Play, depending on how much you want to delegate
Animated video production: when animating beats shooting, how the process works and what gets decided before starting.
Motion graphics production: explain data, processes and interfaces with templates that update without remaking the piece.
Video production for brands: use the platform free, hire production per project, or have it all integrated with one partner.
Video production for startups with no in-house team and no agency budget.
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Open your workspace free and upload the material from the last event. Seeing everything that was filmed and never used usually decides the brief for the next one.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.