It is the fastest technique and the only one that ages well: built on a template, changing next year's figures is half a day, not a project.
LITE plan free forever. The studio and the freelancers join without taking a licence.
Updated: September 2026
Motion graphics is the animation of shapes, typography, icons and data, with no characters and no shoot. It is the fastest technique to produce and the easiest to maintain: built properly, the same piece updates with new data or gets translated without being remade. It is used to explain products, processes, figures and interfaces. Play has two pieces that work separately or together: Play Platform, where the templates and assets stay stored and reusable; and PLAY /Services, which produces the piece and its variants. You can start free with the platform alone.
The technique is cheap. What is expensive is treating it like a shoot.
The supplier delivers an exported video and nothing else. When next quarter's figures change, the piece has to be commissioned again, at the same price.
Pieces built on a template, with the project stored in your library.
It gets animated with provisional figures and then three of them change. Every change means re-exporting, reviewing and re-approving the whole piece.
The data is settled in the brief, and revisions sit on the exact second.
With no brand system in motion, each job comes out different: other typefaces, other transitions, another pace. Together they do not look like the same company.
A motion system stored as a library, applied to every new piece.
It is approved in one language and then needed in two more. With no template, each language is practically a new piece.
Variants by language and channel planned from the brief, on the same template.
Play is a Production-Tech company: software and a production team in the same house. With this technique what saves most is storing properly what gets produced.
Your studio or your freelancers animate, and you use Play to keep templates and assets, and approve on the exact second.
Free on the LITE plan
See Play PlatformYou commission the piece and we build it on a template, with the language and channel variants budgeted from the brief.
Per project, on a transparent rate card
See PLAY /ServicesThe platform is your brand system in motion and our team produces inside it, reusing what has already been made.
Platform included, production per project
Talk to the teamThe three ways are doors into the same place, and you can move between them without migrating anything. Most teams start at way 1 or way 2 and end up at way 3 once the content volume grows.
The cases where it clearly beats shooting or animating with characters.
| Use | What it solves | Why it fits |
|---|---|---|
| Explaining a product | Telling how something invisible works, like software or a service. | It can represent abstract processes without hunting for a filmed metaphor. |
| Data and results | Giving an annual report or a study a life of its own. | Figures on screen read better animated, and they update every year. |
| Interface and demo | Showing a feature without recording the real screen. | The interface can be idealised and updated with each release. |
| Titles and brand system | Giving coherence to everything else the company produces. | Made once and applied to every piece afterwards. |
| Social media | Holding the calendar with short, clear pieces. | Fast to produce and very adaptable to vertical format. |
| Presentations and events | Openers, transitions and live visual support. | The same system gets reused at every edition. |
What turns a one-off piece into a reusable system.
The project and its pieces stay in your library, tagged, so you can update data or produce another language without commissioning from scratch.
A change of pace or a wrong figure is marked on the frame, not described in an email.
Each output is a version of the same piece, with its history, rather than loose files with improvised names.
Typefaces, transitions and titles stored as a library, so that every piece resembles the others.
Budget and spend inside the project, to check how much the second piece drops by reusing the template.
The studio, the designer and the animator join without taking a licence, on every plan including the free one.
The piece is built to be updatable, not only to be delivered. That is the difference between an expense and an asset.
A motion language of your own, applicable to everything the brand produces afterwards.
Languages, durations and formats per channel from the same project.
Sound, voiceover and mix as well as the animation, to deliver the finished piece.
The flow is the same whether you produce or we do. The only thing that changes is who carries out step 3.
You open the project and describe the need. KAMI AI helps turn it into a structured brief, with formats, markets and dates, so that everyone is working from the same thing.
This is where you pick a way: your team produces it, your agency does, or PLAY /Services does with local talent. If you commission it from us, you get a fixed quote on a transparent rate card before anything starts.
Shoot, edit and versions in the same project. Approvals happen through videofeedback and public links, with no email chains. If PLAY produces, your Account Manager oversees every stage.
The finished piece and the raw footage stay in your library, tagged and ready to reuse on the next campaign.
Recurring shoots across multiple European markets under one coordination system: Barcelona, Rotterdam, Manchester, Oslo, Warsaw, Dublin, Madrid, Istanbul, Lyon and Stockholm, among others.
A centralised system for creating content quickly and consistently across multiple formats, channels and locations in Spain, with a single point of contact adapting each message to its audience and platform.
The full case studies, with the detail of each production, are on the services page. Download the full case studies.
The platform is paid per workspace. The piece is quoted per project, and this is the animation technique with the lowest entry cost.
0 €
149 €/month /workspace
Custom
Access to Play Platform is included at no cost with every PLAY video production service. In other words: you can come in through the platform door and pay only for the software, or come in through the production door and take the software with it.
Annual billing works out at 10 months. Extra storage at 29 €/TB per month. Here PRO pays for itself on reuse alone: if the templates and assets are stored and findable, updating a piece with new data costs a fraction of commissioning it again. See the full plan comparison.
The animation of shapes, typography, icons and data, with no characters and no shoot. It is used to explain products, processes, figures and interfaces, and it is the fastest animation technique to produce and the easiest to maintain.
2D usually revolves around characters and illustration with a style of its own, and aims for an emotional connection. Motion graphics works with graphic elements and data, and aims for clarity. It is also considerably faster and cheaper.
Yes, if the piece was built on a template and the project is stored in your library. That is the main reason to commission it that way rather than receiving only an exported video.
It is the animation technique with the lowest entry cost, and it depends mostly on the duration and the level of design. It is quoted per project on a transparent rate card, and the second piece costs less if it reuses the system.
Less than any other animation, because there is no casting, no shoot and no modelling. The time is concentrated in the script, the design of the key frames and the approval.
Yes, and it is worth planning for from the brief. On the same template, each language is a variant rather than a new piece.
Open a free LITE workspace and upload the motion pieces you already have, with their projects if you kept them. It is the beginning of the system that makes every later piece resemble the others.
When animating beats shooting, and with which technique
For when it needs a character and a style of its own, not only clarity
Explaining features without the video expiring with the release
The alternative when the product can actually be filmed
Video production for brands: use the platform free, hire production per project, or have it all integrated with one partner.
Video production for startups with no in-house team and no agency budget.
Video production software for agencies: several clients, margin per account and extra capacity when the peak does not fit.
Software for production companies: budget, real cost and margin per shoot, a sales CRM and talent for the peaks.
Get started
Open your workspace free and upload the motion pieces you already have, with their projects. It is the beginning of the system that makes every later piece resemble the others.
No card required. Unlimited external collaborators on the free plan, and the platform included with every production service.